Speaking of SEO black hat, we have to mention the recent SEO cheating tool - Baidu clicker. Baidu clicker instantly killed many webmasters. Its effect can make the keywords ranked in the top 20 of Baidu in a short time. Ranked in the top three, external links, internal links, and high-quality content all became a blur for a while. Why is Baidu Clicker so effective? Baidu’s emphasis on user experience no longer requires me to emphasize too much here. When you use Baidu Clicker to switch proxy IPs and click continuously and stay long enough, Baidu will think that there is N A user searches for keywords and clicks on the target page. If the target page ranks relatively low, but because the page has more clicks, Baidu will think that the value of this page to the user is greater than the pages currently ranked at the top, and then update Make adjustments to make this page rank higher.
It is also a user experience issue. Baidu clicker uses cheating methods to improve user experience, and a high bounce rate indicates a poor user experience. Regarding the bounce rate of the website, the explanation given by "Baidu Search Engine Optimization Guide 2.0" is that it will bounce after only visiting one page. There are also many objections to whether the bounce rate will affect the ranking of the website, or even reduce the ranking. I have always believed that a high bounce rate will definitely affect the ranking. A high bounce rate indicates a poor user experience. There is no doubt about this. Yes, Baidu clicker can bring rankings. It is telling search engines that the user experience of this website is better, so so many people click on it. So why is there no reason why a high bounce rate will not lead to a drop in rankings? Isn't it just that? Did you tell Baidu that the user experience of the website is not good, which led to the bounce? Therefore, if you improve the user experience of the website and reduce the bounce rate, you will not be afraid of ranking fluctuations caused by too high a bounce rate, and a lower bounce rate can even improve the ranking. What affects website bounce rate?
1. Website advertising
For many webmasters, advertising is the only source of income. When the website has a certain amount of traffic, a large number of ads will be placed. The entire page is full of ads, floating, and even pop-up boxes. This is very annoying. It is easy to cause disgust among users and lead to direct exit. On the premise of keeping the page clean and tidy, place appropriate advertisements so that users can naturally stay on the website, browse more pages, and even click on advertisements.
2. Website access speed
Slow website access speed not only affects the ranking of the website, but also has a very important impact on the bounce rate of the website. If users have to wait for a while to load your website when they open it, it will greatly increase the chance of directly closing the bounce rate. To improve the access speed of the website, you can purchase stable space, do not put too many pictures and Flash on the page, use simple codes to build the website, etc.
3. Website keyword selection
Each page of the website should have a theme and correspond to several keywords. For example, if the page describes the London Olympics, but the SEOer of the website uses other high-index but unrelated keywords in order to attract traffic, then through The traffic coming in from these keywords will inevitably bring high bounce rates. Therefore, rationally selecting keywords related to the website for SEO optimization is also a major way to reduce the bounce rate.
4. Website internal link construction
If a page has no other internal links, it will be difficult for users to continue accessing other pages after browsing the page. This will lead to a situation where users will jump out after visiting only one page. In order to avoid this situation, internal links should be constructed reasonably, such as adding relevant reading, recommended reading, previous and next chapters, and other similar modules, and combining the pages in the site related to the visited page through internal links to guide users to visit other page to reduce bounces.
In short, a high bounce rate usually means that the website is not attractive to users, or it may be that the connection between website contents is not close enough. These reasons are ultimately related to user experience, and user experience is exactly what Baidu values, so bounce A high rate will inevitably affect keyword rankings. This article is originally created by the webmaster of http://kanjia.com and is first published in A5 format. Please indicate the link when reprinting. Thank you.
(Editor: Yang Yang) Author Xiao Xiaowu’s personal space