For website operators, the construction of the website's external link system is a long-term process of website marketing and promotion. Its role is self-evident. Moreover, the construction of the website's external link system, just like the website content system structure, is always in a "sail against the current" , the unfinished state of "If you don't advance, you will retreat."
For all small and medium-sized websites, external link promotion is always a big challenge.
As we all know, external links left on high-weight, high-traffic websites not only have a higher click-through rate, but can directly achieve the purpose of website content promotion, and can also truly play a role in website optimization and better complete the backlink "pointing to the target website" "The mission of external links, therefore, the more such external links, the better, and it has become the object pursued by the vast majority of webmasters and SEOERs.
The ideas and practices of webmasters and SEOERs are certainly good, but as webmasters and SEOERs pay more attention to website promotion and external link system construction, the principles of diversification, natural distribution, and balanced growth of website external links are becoming more and more important. . The construction of external links must be synchronized and developed in a balanced manner with the construction of the website's unique content system (unique service system). Only external links that meet such requirements can be truly lasting and provide a better user experience.
This is even more important when all kinds of spam "the content is just meaningless keywords interspersed" are rampant on the Internet. Compare yourself to yourself, no one wants their website (blog) to become a breeding ground for junk external links. On the other hand, if a high-quality website becomes a place where any website can easily externally link, its external link recommendation function—whether netizens directly click on it or search engines pay attention to it—will be greatly reduced.
Therefore, the construction of the website's external link system requires an external link construction strategy that can be sustained and constantly keep pace with the times - it must be based on the construction of the website's unique content system (unique service system). "Benefiting others can benefit oneself", and only in this way Only in this way can the website's external link construction truly achieve sustained growth and balanced development, and achieve a virtuous cycle in which the external link construction system and the content system construction develop simultaneously, and truly achieve the website promotion purpose of "no one in the world knows you".
A well-known example is the "Can it Blender" website, which uses various videos to demonstrate the indestructible power of the blender it operates? Not only has it won the recommendation of Google's anti-spam expert Matt Cutts, but it has also won the recognition of users from all over the world in different languages. The website has more than 29,000 external link recommendations.
Maybe this example is too special, because no matter how excellent the content of your website is, it is rare to get unanimous recommendations from many experts such as Matt Cutts, the head of Google’s anti-spam team. But thinking about it on the other hand, as an ordinary corporate website, if it is not faced with the same content bottleneck faced by all similar websites, "Can it be stirred" creatively uses the video form to slightly exaggerate and vividly demonstrate its crushing capabilities. With various item functions, it is impossible for it to win the unanimous recommendation of many experts, including Matt Cutts, let alone many websites competing to provide links to it.
From this point of view, website external link construction is important, but more importantly, a website external link construction strategy based on the construction of the website's unique content system can only focus on the unique content (unique service) as the "website core competitiveness" ) system construction, only then can the external link construction of the website truly show a trend of sustainable development and stable growth.
Indeed, "good wine is also afraid of deep alleys." Any website must consciously strengthen website promotion and publicity work, and must persevere in order to truly form an influence and attract more people's attention to the unique content (services) of its website, but if It is a terrible misunderstanding to equate website promotion and publicity with "sending external links".
More webmasters and SEOERs focus on “sending external links” but do not pay attention to the overall external link building strategy of the website.
"External links are not sent out", and website external link promotion is only a form of website promotion. The essence of all promotion and publicity is content promotion. Your promotion and publicity (including external link construction) is just to remind more people to pay attention to your website. Unique content (unique service) only. To truly allow more people to recognize your unique content and unique services, become loyal users of your website, and further recommend your website to others from the bottom of their hearts to achieve the effect of "let everyone tell everyone", it depends on your website The appeal of unique content (services) - only such "People's War" website promotion ideas can be truly lasting.
In this way, what is important is not one or a few high-quality external links on high-weight, high-traffic websites. Not only does such a goal lack foresight and systematicity, but even if it occasionally succeeds, it cannot guarantee the stability of the external links, let alone truly achieve it. The diversified natural distribution and regularity of external link construction continue to grow, truly achieving the original intention of "from victory to victory" - the stability of external links to websites is inherently poor, let alone the stability of external links to low-quality websites. A few years ago, many websites worked hard on Baidu to publish the "high-quality" external links that "achieved both direct website promotion and website optimization". Baidu immediately cracked down on the "high-quality" external links that "were talking and laughing, and everything was wiped out". Isn’t this lesson profound?
Therefore, in today's online world where the "Matthew Effect" is becoming more and more obvious, this point must attract the great attention of many small and medium-sized website webmasters and SEOERs. Because for more small and medium-sized websites, the idea of "taking a handful and leaving" and turning around is natural, but it is not realistic. For more small and medium-sized websites, it is necessary to cultivate website usability in a down-to-earth manner.
So far, the Internet has been developed for less than 20 years, and there are still many opportunities. The key is whether the content and services of our website are unique and truly needed by more people. This is the key to the problem. Zhao Yi's poem in the Qing Dynasty goes: "Li and Du's articles have been passed down by thousands of mouths, but they are no longer new. Talented people have emerged from generation to generation, and each has been leading the way for hundreds of years."
"It's better to retreat and build a new network than a fish in the abyss." We cannot blindly emphasize the development speed of the website. Only the website external link construction strategy based on the construction of the unique content system (service system) of the website is truly the most important thing. Only in the right way can we truly achieve sustainable development. You must know that the principle of "Don't be afraid of slowness, just be afraid of standing" is also applicable to website construction including external link construction.
Never worry about losing opportunities. Opportunities will always exist, and opportunities will only be prepared for those who are prepared. Just be afraid. If the opportunity comes and we are not prepared, then we are really in trouble. (This article is written by SEO Yunnan Original publication, all rights reserved, the article is solely responsible for reprinting. Please indicate the original source of the article in the form of a link http://www.gouyn12.com/seogw/279.html ).
(Editor: Yang Yang) Personal space of author gouyn12