Students who are in contact with SEO all know the importance of external links to a website. Some even say that the current SEO ranking is the era of "external links are king". Indeed, the external links of a website have a great influence on the weight and ranking of the website.
I once saw a joke website. It used to be ranked first when searching for "joke" on Baidu and was queued for a long time. Now, although it has been replaced by a joke channel from ZOL, it is still ranked second. The word "joke" The Baidu index and related search pages of the word are very high. It should be said that the websites that can be ranked in the top three are usually in the following situations. Baidu's own/portal/old site/optimization is very NB, but this website is not an old site. The title/column description/keywords of the website are very simple, and the content page is also very simple. It can even be said that the basic user experience has not been reached, so there is no on-site optimization. After thinking about this, I was confused. How can this website be ranked so high? It wasn't until I checked its external links that I was sure it was the ranking affected by external links (anyone who is interested can check it out for themselves). The number of external links is 49,000+. Although this number is not a lot, it is for an average small site. It should be a good external link resource.
Having said this, it can be seen that the saying "external link is king" is indeed true, so now many Internet companies and professional SEO companies are recruiting external link specialists, but as far as I know, external link specialists are not as high as they are low. Most brothers don’t want to take this position. To be honest, sometimes they may despise people who hold this position, because those who apply for this position usually have some knowledge of websites and the Internet. They may have done websites themselves, but There is nothing to gain. You may have applied for this position for some reason. (I say this because I once applied for the position of external link specialist. The company was pretty good at Tianji.com, but I withdrew due to salary issues. NND, the salary offered at that time was only 1,200, unlike the current external link specialist position. It’s all 2K-3K)
In fact, I personally think that being an external link specialist is a physical job, because many of them stipulate the content and scope of posting, which means that you can post wherever you want. Maybe in the first week, you will be assigned some existing posts. The external link resources allow you to familiarize yourself with how to send external links. Even those who have built websites before may be asked to do so. After you become proficient, they will teach you how to develop external link resources in the second week, and then repeat Take the first step. Therefore, I personally think that the most fundamental emphasis of SEO is on execution. There is not much skill to speak of. In the end, the comparison is all about the number of operations and the actual effect, just like the joke website analyzed at the beginning of the article. Everyone will think of good ideas, and everyone may be looking for good resources. The key to having good ideas and good resources is to be executable. It takes not only time, but also perseverance to stick to it from ideation to implementation.
After building external links for a certain period of time, everyone needs to start practicing and summarizing. SEO is inseparable from practice and summarizing. If you encounter problems that are difficult to understand or do not understand, you can search on Baidu first. Those that cannot be solved are more difficult. You can ask friends or some experts for help. There is no need to deliberately figure out some problems. Don’t worry about things that shouldn’t be entangled. With the passage of time and the accumulation of knowledge, many problems will be easily solved! Pay attention to improving your operational proficiency! Some tips can be shared. Now I will share some of my thoughts and experiences when doing external links. I hope it can be helpful or inspiring to brothers who read the article to bring the "crown" of external links as soon as possible.
First, let’s talk about the raw materials for making the external link “crown”. For those who have specific external link materials, it’s easy to say, because they already have ready-made materials. They just need to stick the external “crown” on them. But for those who don’t have the materials, , you have to find it yourself. The materials summarized below are for reference only:
1. Original/pseudo-original (change the title/add words/change words/change the order/add pictures/recombine) This is very simple. Everyone on earth knows it. Maybe tomorrow you can see the words you have typed so hard. This is someone else's "original" article, so in order to protect copyright, add an anti-counterfeiting mark here: www.***.com.cn Genuine copies will not be punished for piracy! But I still hope that brothers can keep the original version. However, you must remember to bring your own keywords and website address during this process, otherwise Bethune’s brother-Bethung will do it.
2. Repost wonderful articles (go to other websites and add your own URL and keywords). This is more labor-saving, because no matter what, people in the IT industry are white-collar workers in the eyes of others. No matter how you say it, you think it is good. The article should still be good, so there is no need to bother changing anything, just add the URL and keywords directly. But if you want to use this method to build external links to your website, you must pay attention to one thing, that is, timeliness, and you must win quickly.
3. Contents on newspapers/magazines/books and other paper media (most of them are original and easy to be included). This depends on whether you can find the relevant websites of these paper media. If you can find them, you can consider sending them to On your own website, wait until it is included before posting external links. Because most of the above content is original, it is easy to be included on your own website and external link websites.