There are too many factors that affect the keyword ranking of a website. I wonder what you think is the most important factor that affects the keyword ranking of a website? Some people may say it is external links, others may say it is content, some may say it is promotion, etc. . Then my answer is as written in the title. The biggest advantage in competition between websites is whoever has a larger user base will have the advantage. Maybe everyone is not aware of this situation for small websites, but this aspect is particularly important for large websites. For example, on Weibo, Sina Weibo currently has more than 300 million users, and Tencent has more than 400 million users. You see, these big websites attach great importance to the number of users. They are competing with each other to win the title of the one with the largest number of users.
But in general, for small websites, few people may care about this. In fact, it is also very suitable for small and medium-sized websites. Especially for the websites of some small and medium-sized enterprises, I believe that few people will calculate how many users my website will have. Because this cannot be calculated at all. Nowadays, corporate websites no longer need to be registered, so it cannot be calculated at all. Although we can't calculate it, search engines can actually calculate it. That is to calculate the user group of your website based on how many users come to your website, what the return visit rate is, the number of people who visit every day, etc. And the most important point among ranking factors is to see who has a larger user group, even if search engines are not mentioned. From a sales perspective, if I have more website users than you, that must mean I have an advantage. In fact, we should think of ways to calculate the user groups of our website. The author has also been thinking hard in this regard for a long time. Finally, there is some progress in this regard, that is, using Weibo to build and calculate the user groups of its own website.
Here I would like to introduce to you the difference between Weibo and SEO. It is this difference that creates the best complementary relationship. SEO can only improve keyword rankings, but cannot accumulate traffic, at least it is difficult. To give you an example, if we cannot accumulate traffic, it is like a situation where the water in a river keeps flowing. Once the keyword ranking is gone, the traffic of our website will be gone. So what is accumulation? Accumulation means that we dig a reservoir. Although the water flows in, it will flow out, but at least we have more and more water in it. The larger the user group is, the larger our reservoir will be. Even if search engines lower the authority of our website, the keyword ranking will drop. We still have water in the reservoir, so we don’t have to worry about the site drying up because there’s no water coming in from the front. To give a simple example, SEOWHY was targeted many times back then, but in fact, even if it was targeted by Baidu, the impact was not particularly large. Because there are fixed user groups who attend SEOWHY, and these people who regularly attend SEOWHY forums are the reservoir of SEOWHY. In fact, as mentioned earlier, SEO and Weibo are complementary. The most complementary point is that SEO can bring traffic, which is difficult to retain. flow. Grassroots Weibo is just the opposite. A Weibo cannot bring traffic in the early stage, but it can accumulate traffic, so we must use the traffic brought by SEO to stay on Weibo.
Let’s go back to the issue of the reservoir. As long as our site has this reservoir, it will not be affected by everyone in a short period of time. Unlike some websites, once they are blocked by search engines, they become a dead website. Of course, it won't work if the website is blocked by search engines and cannot get new traffic. We need to find new promotion methods to allow traffic to continue to make the website lively. If our website has a fixed user group, it can at least withstand the risk of being deleted by search engines and turning the website into a dead website. Of course, this is just one of the benefits of having users.
Of course, I believe everyone will be more interested in providing rankings and weights. In fact, the number of user groups directly affects the weights deeply. For example, everyone will understand. Write an original article and publish it on your own blog. After it ranks first in search engines, publish it to high-power forums and webmaster websites. I found that other people’s rankings were better than ours. Why was this? I encountered this problem when I was just learning SEO and was very puzzled. Now I finally understand, because others have a larger audience than our website. A large audience means that this article is more valuable when placed on other people's websites than on your website, because more people see other people's websites. Of course, search engines must put valuable content at the front. This has nothing to do with originality. Even from the user's perspective, it doesn't matter who wrote your article, and it doesn't matter where it was first published. It doesn't matter if it solves my problem. The most important issue is that original content cannot increase the weight. In fact, one more thing can be said here, that is, as long as your website has a large number of users, you only need to bring other people's good content. Search engines will still include it and give it a better ranking than someone else’s original work. You’ve seen how powerful the user base is.
The above are just the benefits of a website having a user group. Of course, we still need to know how to do this. I can only give you a brief introduction here and give you an idea. You can think about it after reading it. For example, how can a small and medium-sized enterprise website know how many users it has? In fact, I personally think this needs to be discussed with WeChat. When combining blogging and introducing traffic to the website. Give a user a reason to follow your Weibo or some offers. I have seen some relatively successful B2C sites. They say that as long as you follow our Weibo, you will get a 10% discount when you buy something. If you think I really need to buy a product, I will certainly I will pay attention to their Weibo. Because the cost of developing a customer is much higher than the cost of maintaining a customer, fans have lifelong value. People without a long-term vision will not do Weibo marketing combined with SEO.
Because SEO is the only source of traffic for traffic, and Weibo is relatively difficult. Of course, if we continue to communicate with users, get to know them, be friends with them, and do activities, let users feel their immediate interests, and let their loyalty to our website and our brand continue to increase. Of course, in addition to Weibo, which can gather a lot of traffic, we can also use QQ to gather users, constantly interact with them, and ask them to comment every time we publish an article. These are also quite valuable. Whether it’s Weibo or QQ groups, these are just segments of users. Because our website completely belongs to the era where WBE1.0 can only be viewed but not participated. In this WBE2.0 era, we need to use these Weibo and QQ groups to carry our users. Combining a display website with a Weibo and QQ group will be a very good way to attract users. I believe that when Weibo becomes more commercialized or matures, we will be able to see from Weibo who has more fans and which website has more user groups. Of course, you will also need to direct traffic to your website. I believe this will be a very good reference standard in the future. If you want to win over your competitors in terms of user groups, I believe the method I introduced above should be very good and worth learning from. This article was originally published by 33 Game Network http://www.33yx.com/ . I hope everyone will realize the importance of user groups for SEO and change your previous SEO thinking. Thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012