If the country wants to be strong, science and technology must advance, the industry must lead, and the company must make money, it must have its own "core competitiveness." And if a website wants to successfully retain users and gather popularity, its own "core competitiveness" is also indispensable. The core competitiveness here has different meanings for each website. Specifically, how to cultivate and build the core competitiveness of your own website. I will write my own experience and discuss it with the webmasters here.
Core competitiveness - clarify where the "core" lies
In today's China, it is indeed difficult and challenging to innovate. After all, the imitation ability of the Chinese people can quickly carry forward your ideas, even better than what you do. This phenomenon also exists when it comes to making websites. After a creative idea is exposed, N identical copycat websites may pop up overnight. These are direct pressures and challenges to the development of your website. , so if you want to stand out in such an environment and break out of the siege, you must have your own core competitiveness, which is "characteristic value."
"Feature value" has two meanings. On the one hand, "feature" should show the positioning characteristics of the website itself. Among many websites, your website must have a clear positioning, so that visitors will know that this website is the focus as soon as they come here. In which field, let him have a clear understanding of your positioning, and then have a "value judgment and recognition" of the website. Only a website that makes visitors believe it is valuable and unique can make visitors want to know more about the website, add it to their favorites in case they need it in the future, and visit it frequently to find out whether there are updated resources that they can use.
Core competitiveness - "competitiveness" that constantly needs to be enhanced
After the "core" is clarified, the positioning and construction of the website will have a clear goal, so the next work needs to focus on how to enhance this key "competitiveness". The cultivation of competitiveness requires constantly updating the website content and adding fresh content on the basis of ensuring that the website has a good program structure and user experience, especially new content that is helpful to visitors and makes them interested and accepted. , these bits and pieces of content will gradually converge into the increasing "competitiveness" of the website. This can ensure that your website has the ability to stand out among many similar competing websites and establish its own height and status.
On the other hand, competitiveness is also reflected in the "word-of-mouth effect" that a website has. In this era when everything needs publicity, a successful and competitive website needs to form its own reputation. Just like a user-centered rebate website like Haotao Rebate Network ( www.haotao.cc ), it creates a sense of trust in the website among visitors, so it is best for the website to have a loud, easy-to-remember and easy-to-speak name, so that visitors will recognize it. Promote word of mouth to potential users with similar needs. Once "word of mouth" is formed, the "word of mouth effect" will bring a steady stream of loyal users to the website, and these new users will further drive more potential users to the website. Therefore, a website that wants to become bigger and stronger must pay attention to the formation of user reputation, because this is directly related to website traffic, user loyalty and the long-term vitality of the website.
The most fearful thing when doing anything is not having a plan or a goal. Similarly, when it comes to building a website, it is also taboo to use a sloppy way of building a website without a goal. If you want to retain customers and build a successful website, the webmaster must plan ahead and clearly position the "core competitiveness" of the website in advance. The next step is to specifically define the "core competitiveness" according to the work plan. Carry out implementation and make the website stronger and bigger through continuous execution.
This article comes from Haotao Rebate Network - the first stop to save money when shopping on Taobao! http://www.haotao.cc/
Author Chen Qingguo's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.