Starting from June 22, Baidu began to demote the rights of many sites. At that time, it was not as serious as it is today. Nowadays, many webmasters feel quite heavy and painful. I have summarized some opinions on the abuse of Baidu on the Internet.
First: It has been rumored recently that 360 will set up a search operations department to prepare to compete with Baidu, so Baidu has begun to pay more attention to the user experience of the website this time. As a result, K dropped many websites. I don’t think this possibility is very high. Even if 360 makes a search engine, it can’t compare with Baidu. Tencent is a good example. Tencent has more users than 360. Why is Tencent’s SOSO development trend still so slow? What? Just like Baidu did Baidu, but failed to compete with Taobao. There are user habits in this. When people want to search for content, the first thing they think of is Baidu, the first thing they think of when shopping is Taobao, and the first thing they think of when chatting is QQ. These three companies have entered each other's field and want to share part of the market, but the operational results are not very good. So don’t be careful. In fact, Baidu is already working hard to improve user experience. It added navigation functions and real-time hotspot functions to Baidu’s homepage last year. This year, it has added a lot of functions that I won’t go into here. I just want to say that Baidu this time Station K has little to do with 360’s entry into the search market. If it is true that so many sites are being K’ed because of 360’s entry into the 360 market, I think the webmasters who have been K’ed will definitely hate 360 to death.
Second: Some friends say that we have affected Baidu’s interests? This is unlikely. Anyone who knows something about the Internet knows that even if you optimize the website and do bidding, there is still a big difference in revenue. The vast majority of netizens will still click on the promoted website. They only know to follow the order of results given by Baidu. Click to view, there is still a big gap between Chinese netizens and American netizens. If netizens do not click on the promotion, how will Baidu survive? Baidu's national agents have to go to Baidu headquarters for training every once in a while. Don't Baidu trainers explain the difference between bidding ranking and optimization? Don't the sales representatives in each region explain the difference to customers? The main thing is to do The final decision of not doing promotion is still in the hands of the customer, who will think for themselves.
The third point: Many friends think that this time Baidu K dropped all collection sites and non-original sites. I think this is pure nonsense. Does the website have to be original? Baidu Optimization Guide does not seem to emphasize this point, right? China It’s about how many websites a company can operate. Most of them are individual webmasters. If you ask most of the content on their websites to be original, if the content of their websites is not original, the site will be demoted. Isn’t that nonsense? Do you want to demolish most of them? Counting websites? As long as the content of the website is carefully collected by yourself, it will be a good article. When collecting articles, we must pay attention to timeliness and timeliness. Don’t reprint those old articles. If you want to reprint, just reprint today’s latest content. For example, NetEase publishes a latest original news article. The snapshot of the news you view in this article is 3 hours old. You can reprint it. It is impossible for everyone to read this article on NetEase. The Internet needs to reprint it so that the information can be conveyed. Better diffusion and dissemination, and our website is a carrier and dissemination function. So don’t be too obsessed with originality.
The fourth point: There is a problem with Baidu database. I think this possibility is either large or small, because there is no verification, but everyone still believes in this. No one knows how the Baidu database is divided internally. I I have two conjectures. The first is that Baidu places the content of websites from all walks of life in different database servers. The second is to rank different websites according to Baidu's internal scoring standards. I think this time Baidu may not be the K station. It should be that there is a problem in some link during the data update, which leads to a large amount of data loss. Because Baidu first included and then compressed the content and then put it into the database, there was a problem in the middle link. As a result, many websites had the homepage still there but when they opened the snapshot, it became a Baidu 404 page, because the Baidu database is where Baidu placed it. The content of the snapshot, the snapshot is lost, and the homepage is gone, so many website homepages are no longer available. This can explain why many friends’ homepages are missing on Baidu on 6.22. As for why many friends’ content pages were deleted by K on the 28th, or They were all deleted by K, and some friends left a few pages behind. Because Baidu is having a major update on the 28th, the internal pages of many websites need to be updated with snapshots. However, the snapshots were lost during the fetching process and cannot be stored. to the server, so all the internal pages disappeared in Baidu. If you can understand how Baidu crawls content and then stores it in Baidu servers, you will know. In fact, the content crawled by Baidu takes a snapshot first and then displays the content of your website. When you open the Baidu snapshot, is it the address? They are all Baidu's own. I heard people say that the A5 site also lost a lot of content, and the homepage of Lao Tang's blog has also disappeared. I took a look at the snapshots of the retained content, which were all before June 22. . As for the problem of not using Baidu database this time, those who understand know clearly. Everyone has also seen that the website inclusion range has changed a lot recently. It changes several times every day. I guess Baidu engineers are still hurrying to deal with it. Give Baidu some time to deal with it. Many friends also said that many sites this time are mainly concentrated on hospital sites and Taobao customers. This reason is left for everyone to think about.
I hope everyone should stay calm when encountering this kind of thing. There may be a lot of drama this month, and unfortunately you are among them. It is possible that Baidu did not deliberately K-K your website, but accidentally your website was deleted from the website. Baidu disappeared. Let us give Baidu more tolerance.
The article is written by Xiaotian. If you want to communicate with each other, please add my QQ: 791978416
(Editor in charge: Yang Yang) The personal space of the author China Stainless Steel Network