Hello everyone, I am kiness recommended by Hunan. The topic shared by the editor today is how to improve the keyword ranking of the website by optimizing the path of the website. The editor will take Baidu Encyclopedia as an example to analyze the four aspects of path expression, path classification, and how to optimize website paths to improve keyword rankings.
1. Expression forms of paths: relative paths and absolute paths. For example, the relative path of Baidu Encyclopedia's Natural Encyclopedia is: "/ziran/"; the absolute path is: "baike.baidu.com/ziran/" (http:// is omitted here), which means that the expression of the absolute path is: "http://+domain name+relative path". Whether the website takes a relative path or an absolute path has no impact on the optimization of the website. However, one thing is that if the website uses an absolute path, it is not easy to be maliciously mirrored.
2. Classification of paths. There are three types of paths for websites: dynamic paths, pseudo-static paths and pure static paths.
A. Dynamic path. What is a dynamic path? We often see various suffixes at the end of the path, such as: .asp, .php, .jsp, .cgi, .aspx, etc., and we often see "question marks" in the path. This kind of path where "?" appears in the path and ends with .asp, .php, .jsp, .cgi and .aspx suffixes are called dynamic paths. For example, the registration page path of the A5 forum is: "bbs.admin5.com/member.php?mod=reg". Among them we can see "?" and .php suffix.
B. Pseudo-static path. The page with this path does not exist in the website and is generated by the server. Therefore, pages generated using pseudo-static will consume server load.
C. Pure static path. Pages with this path actually exist in the website.
After understanding the above three paths, many novice webmasters can't help but ask, which path is beneficial to SEO for the website? In fact, no matter which path is adopted, it has no impact on the search engine, but we will find that if It is a dynamic path. Generally, the path contains variable parameters, the length is relatively long, and there is a certain chance of falling into an infinite loop. As we all know, the shorter the path, the more friendly it is to search engines. If a dynamic path is used, variable parameters in the path should be minimized. This is why it is mentioned in the search engine webmaster guidelines that websites should try to use static paths.
3. Optimize paths to improve keyword rankings. The editor of Hunan SEO mainly analyzes static and pseudo-static paths here, and it is recommended to include pinyin or words in the path. This can be beneficial to the optimization of the website, allowing search engines to roughly know the content of the page from the path of the page. When there is a problem with the server, users can also understand what the content of the page is on the path to improve User experience. Take some columns of our Baidu Encyclopedia as an example (http:// is omitted),
Natural: "baike.baidu.com/ziran/";
Culture: "baike.baidu.com/wenhua/";
Geography: "baike.baidu.com/dili/";
History: "baike.baidu.com/lishi/";
Life: "baike.baidu.com/shenghuo/";
Social: "baike.baidu.com/shehui/";
Art: "baike.baidu.com/yishu/"
Digital museum: "baike.baidu.com/museum/" etc.
The path design of the above Baidu Encyclopedia is clear at a glance, and we can also move this design concept to our own website. Here, I would like to remind all webmaster friends that when using English words on Google, Baidu should try to use the pinyin path, and the pinyin should not exceed 3. In addition, it is best to use the full pinyin instead of the abbreviation. For example, the path of Baidu Encyclopedia's digital museum using "baike.baidu.com/szbwg/" is not as friendly as using "baike.baidu.com/museum/".
This article was originally edited by kiness, the webmaster of Hunan Push Hunan SEO (original text http://www.hntui.com/xuexi/48.html ). Please indicate the source for reprinting. I would be grateful if you are a niche, thank you!
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