Baidu has always given webmasters SEO a feeling of extreme instability, and will make adjustments from time to time. Many webmasters feel helpless, and some even change careers in the face of the crackdown. Some people say that Baidu's manual intervention is very serious. This phenomenon should exist, but if you think about it carefully, can it intervene on hundreds of millions of Chinese websites? Maybe you would say that it only intervenes in the top-ranked websites. What you said may be That's right, but Baidu should have its own code of conduct. If it interferes with you, it means that you have violated some of its rules, or that some of the behaviors on your website have touched its bottom line, so it will interfere with you, that is. The so-called site is K or demoted.
Some people also say that Baidu adjusts frequently, with a major adjustment once in January and a small adjustment once a week. The ranking changes are very large each time. However, in general, only a small part of the websites have changed significantly. Generally speaking, the rankings of many websites tend to be stable, or steadily rising. If your website's ranking drops significantly, you must first start with your website. Due to its own reasons, Baidu's algorithm may have a small adjustment, but it will not cause your website's ranking to drop significantly. This can only mean that your website has touched the Baidu algorithm, or that it has discovered some "violations" of your website after updating. behavior, and stop your behavior in time, hoping that you will correct it. So when it comes to doing SEO, you can’t do SEO for the sake of SEO. Many webmasters over-optimize their websites for SEO, often ignoring their most important purpose: users. To a certain extent, Baidu is the most important user of your website. Baidu spiders will come to your website at least once a day to observe.
For the site, many webmasters use SEO to fool Baidu, collect content, translate messy content, excessive pseudo-original content, etc. You may think that Baidu has not reached the level of human intelligence, but you cannot deny that it has a powerful Brain - database storage center, it will compare and analyze the content collected on your website with the data it stores. When it reaches a threshold, it can judge whether the content of your website is good or bad. Of course, it will also make mistakes. , Baidu may attribute your scrambled and unreadable content to original and good content, but it can also judge that the content of your web page is junk based on the bounce rate of more users. So in order to run your website for a long time, don't try to deceive Baidu. Maybe it's not smart enough, but every update it makes is to make it smarter. I will only say 3 points about website optimization.
1. Do a good job of on-site optimization from the user’s perspective. Starting from the user, based on the user, if the website wants to operate for a long time, everything must be user-centered. Don’t forget that Baidu is also a user. User experience is very important, so the details of the website are very important. Different industries may handle it differently, but the most important thing is that you must observe the website with an ordinary user mentality, recognize the shortcomings of the website, and make changes. into it. User optimization refers to SEO optimization from the user's perspective. It is not as extreme as pure SEO optimization. Here I will give a simple example: the description of the website. This text is very important to users. Our purpose is to attract When users come in, there is no need to stuff keywords in the text here, otherwise there will be no readability, which is greatly detrimental to user optimization.
2. Do off-site optimization with the user’s mentality. Off-site optimization, of course, everyone knows, is external links, but if you want to make external links natural, of course you have to start from the user. We actually do external links to let others vote for our website and make others think that our website is good. . So it’s a very simple reason. Do you think it makes sense for a website that sells clothes to say that a website that sells cosmetics is good? Of course, this is not credible, so to put it bluntly, there must be a correlation. The most basic point is, what kind of industry external links should be close to that industry. The second thing to do is to be natural, which is more difficult. The third step is the external link content. The external link content must be relevant and original. No matter what type of external links, soft article promotion, forums, bookmarks, blogs, or directory submissions, you must rely on these three aspects. The effect of this external link should be said to be good.
3. Execution issues. In fact, this is the most important point, and it is also the point that I admire in others. If others do better than you, do more than you, and pay more attention to details than you, they will rank better than you. The key is that they continue to do this. So, if you want to run a website carefully, you may have made a plan in the early stage, such as how many collections you need to achieve in a month, how many external links you need to build, etc. The plan is worked out, and finally What's important is executing it. Set a goal and accomplish it. This is a matter of execution. Of course, execution is not measured in months, it can be specific to a certain day, a certain hour, or even a certain minute, so the issue of execution is what tests us the most. If you have done this well and worked hard for a long time, it is no wonder that Baidu is not good.
I am talking about the above 3 points for friends who want to run a website seriously and for a long time. To be honest, I am still far from it. If you want to make a website for casual fun, or if you want to go eccentric, this is not suitable. After all, there is enough garbage on the Internet, so everyone should try their best to contribute.
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