Everyone knows that website ranking is an important factor. Google values external links, while Baidu values website relevance even more. What is website relevance? When a user searches for a keyword, the search engine will try its best to return results that are more relevant to the keyword. When the content layout of the web page is sufficient and reasonable, the website ranking can be supported without external links. I am moved to share this technique with you today: how to increase website relevance.
1.Title design
Obviously the title is very important. The title should fully reflect the core content of the page. And can fully stimulate users' desire to click. The title is the most obvious part of the search results that users see. Therefore, search engines have always placed a very high weight on the relevance matching of titles. In particular, the title of the homepage of a website is equivalent to the outline of the entire website. It plays a vital role not only in the homepage, but also in the relevance of the entire website.
2.Navigation design
Navigation is very important. Professional SEOs will consider using an "F" type layout, and navigation is often the top horizontal line in the "F". Navigation is not just a simple company introduction, product list, and industry news. Contact us for such navigation to get a good ranking. The navigation position is very high in the entire web page, and it is also the compass that guides users to view the website content. Therefore, the navigation should put the most important content of our website (content containing keywords) as much as possible. I often find that many corporate websites occupy the same position in the navigation: company introduction, contact us, about us, and user messages. This content does not bring any benefit to the ranking of the website, but it takes up the most important position on the website. In fact, it is enough to use "About Us" for these navigations, and it is enough to set up a secondary navigation below.
3. Section layout
In addition to navigation, the section content on the homepage that occupies the most content on the website page is obviously the section content on the home page. Generally speaking, the sections closer to the navigation position are more important. Content in the upper left corner obviously has a higher weight than content in the lower right corner. Therefore, we usually place the most important content in the left two-thirds of the navigation below, so that users can find the content they want in the shortest time, which is beneficial to the user experience of the website.
4. Focus on the theme
The website will have a core keyword, which is usually our theme. Then all our section content will be centered around this theme. For example, if we are an SEO forum, then all sections of our forum should be as relevant to SEO as possible. And some irrelevant sections, such as spamming sections, will reduce the relevance of the website.
5. Rich content
Baidu prefers to provide users with websites with richer content. Therefore, websites with pictures, Flash and videos are more likely to get good rankings. The rich content is not only reflected in this aspect. For example, if I have a website dealing with "Canadian Immigration", then my website will contain as much content as possible related to Canadian immigration: Canadian investment immigration, federal skilled immigration, Immigration Minister Kenney, immigration visas, etc. The richer the content, the more it proves that our website is related to "Canadian Immigration".
6Export links
The first three points are all about the content of the website itself. In addition, export links are also very important. If we make a keyword "Saskatchewan Immigration" that points to a friendly website, then search engines will obviously think that our website is also related to Saskatchewan Immigration. Pointing to authoritative sites may also increase the relevancy of our site. This is also an important reason why hao123 has a very high weight.
You can try not to do external links, but you can also do rankings. And it is more stable than using external links for ranking. This article is originally shared by Canadian Immigration www.tccrj.com .
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