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As we all know, the two most important points of SEO are content and external links. This is a fact verified by webmaster friends. This is also the focus of daily SEO optimization. The editing and publishing of content text and the construction of external links outside the site are all necessary. Indispensable. When a website is built, if it only updates the content within the site and does not send external links, it may have an effect, and it may gradually gain keyword rankings, but the effect will come very slowly, even if it is a high-quality original Content, if there is no trust in it at the beginning, search engines may not even crawl it; if the site is not updated and only external links are used, it can bring rankings to website keywords, but we found that the rankings are very unstable, and we may be able to improve them. They are all keywords with relatively low competitiveness. It is impossible to promote the more popular keywords, or it is very unstable and easy to be squeezed out by competitors. This is the importance of in-site updates and external links. Only when the two are carried out simultaneously can website optimization be done better.
However, in the process of optimization, we often study competitors' websites and find that they have no external links or very few external links, but their rankings are very good. This often leaves many novices scratching their heads and thinking that search The engine is unfair. My hands get cramps every day when posting external links, and the articles on the site are synchronized, but the rankings are always lower than others. In fact, through careful analysis, we will find that these websites have a common feature. They are all websites with relatively high weights. One of their articles may be able to rank for keywords. Let’s analyze why powerful websites can do well without publishing external link keywords.
First of all, they have high weight. They are already websites trusted by search engines. Spiders may be crawling their content all the time. Websites with high weight are also collected very quickly. Many contents can be collected in seconds, such as ours. On the familiar a5 Webmaster Network, articles can be queried quickly after they are posted, and some keywords rank well. This is the characteristic of a website with high weight. But we cannot deny that a website with high weight is a transition from a new website. It is very difficult in the early stage. External links are definitely indispensable. With today's glory, there must be pain in the past, so we can't just look at it. surface.
The second is proper operation and management. No matter how powerful a website is, if no one operates and manages it, it will become a spam website and gradually disappear from our sight. There are many cases of this. For example, last year there was a The webmaster has no time to take care of the website due to personal reasons. I checked his website today and found out that it can no longer be opened. At that time, his personal webmaster website had tens of thousands of traffic, and the articles were collected in seconds, and the articles were ranked after they were included. On the homepage, the weight is relatively high. However, management was neglected in the later period. More advertisements and links were posted, and the quality of the website content gradually declined. The decrease in weight resulted in many keywords not being ranked. Once a keyword loses its ranking, there will be very few visitors. Unfortunately, a website that no one visits and no one maintains it will surely slowly sink.
Therefore, operation and management are very important. Nowadays, websites with high weight are not allowed to send external links. They all attach great importance to the quality of content. Many websites even do not allow advertisements. This shows that content is king. The real effect is to prepare the content on the site so that a large number of people visit it every day. The website becomes active, more interactive, and the content updates faster. A website comes alive. I think search engines favor this kind of website.
Finally, there are free sources of external links. Through observation, we can find that although websites with high weight do not need to send external links themselves, many people will help to send external links. For example, Webmaster.com, when it comes to the best places to submit soft articles, At this time, someone promoted it, the website name was established, and the links were established. Moreover, these external links were very stable and no one went back to delete them, because everyone knew that this website no longer needed to survive for this link. A small For it, external links are just drizzle. This is the power of word-of-mouth publicity. Only when the website is somewhat famous can it be qualified. Maybe if you don't send external links every day, you will find that your external links are gradually improving.
Summary analysis: Websites with high weight can do well without sending out external links. The above three points are just the opinions of the high-end website construction co-planning network and are for your reference only. In general, a new website or a website with low weight cannot be separated from external links, and content alone cannot have a quick effect. The treatment of high-weighted websites is completely different. If you want to make your website a high-weighted website, there is no good way. The best way is to do it step by step.
This article is published by the Shanghai Website Construction Coordination Network ( http://www.580plan.com/ ). Please indicate the source in the form of a link when reprinting. Thank you.
Editor in charge: Chen Long Author A Tao’s personal space