During this time, webmaster friends often message me and say that their website has been hacked, asking me to help analyze it and put forward some suggestions for reconstruction. To be honest, I didn’t really study the situation of websites being hacked in depth before. I only knew some simple solutions, but there was no particularly good solution. So I took the time to supplement my knowledge in this area, and today I will share with you some of the things I learned about rebuilding the website after it was K-ed. The purpose of rebuilding the website after being K is to obtain better rankings, so that users can search for information on our website better and faster, visit our website, and then bring benefits to us. Search engines always judge the relevance and difference of updates and changes to your website based on existing memories. Drastic changes in your website can easily cause it to carefully examine you, which will most likely greatly reduce your website's ranking and inclusion. Therefore, you must be cautious during the website reconstruction process and do the following points carefully.
1. Use SEO thinking to rearrange the website
A very important point in website reconstruction is to pay attention to using SEO thinking to re-layout. Use SEO to think about what form the new website should appear in, design the structure of the website, and arrange the content of the web page. It is generally recommended to start from scratch and don't be afraid of trouble. In fact, every website must be well laid out using SEO thinking, whether it is newly built or rebuilt. Only in this way can the website be more favored by search engines.
2. Find old web pages with good website rankings and use them
During the website reconstruction process, special attention should be paid to finding out which old web pages of the website have achieved good rankings in search engines. Be careful not to delete or change the names and content of these web pages in the new website. It is best to continue to use these pages. content. Often these old web pages with good rankings have very good traffic, and they can bring a lot of traffic to your website. So, finding them and using them will make rebuilding faster and easier.
3. Try to maintain the original website structure framework and web content
As mentioned earlier, search engines mainly rely on existing memory to crawl website content updates. The original website structure is already familiar to search engines. The original structure is maintained, even if the presentation form and content of the web page have been changed. The search engine can still find your web page based on the remembered route and update its "memory". In this way, your website's inclusion will not be reduced, and the website content will be updated to win the favor of search engines.
During the period of time after the new site is built and uploaded, you must pay attention to retaining the website structure of the old site. This has been discussed before and will not be discussed here. Also, don’t delete the content immediately. We can establish appropriate links from the old site to the new site, so that a lot of good content will not be lost. If you must delete some web pages, it is recommended to create a 404 web page immediately to prevent search engines from encountering a vacuum. If a very important webpage must be deleted, be sure to use a 301 redirect to a similar webpage on the new site.
4. Build a site map and resubmit the website to major search engines
When building a new website, you must pay attention to building a site map so that search engines can quickly crawl the content of the website. It is necessary to resubmit the website to major search engines. I won’t go into details about this submission method. Experienced webmasters know how to do it. If you really don’t know, you can search it on Baidu and Google. Because after doing this, you can shorten the transition period as soon as possible and remind search engines to crawl your new site.
5. Carry out a large number of external link construction to ensure the visibility of the new site on search engines.
Building external links is a must-do for any website to improve its website visibility. The more external links and the wider the scope, the more people will know about your website. Therefore, when building external links, you must pay attention to casting a wide net and harvest more. You must pay attention to the high quality of external links and avoid being deleted easily. Generally, it won’t be a big problem if a new website has many external links, so it is recommended that you do more external link building when rebuilding your website. I mentioned a lot of methods for building external links to a website in my previous article, so I won’t go into too much detail here.
6. The daily content construction of the website must be of high quality, high level and high relevance.
Website content construction in the process of website reconstruction is very important. The content of the new website must be "three highs" - high quality, high level and high relevance. High quality means that it is best for the website content to be original. If it is not original, pseudo-original content is fine, but it must be written well and not perfunctory. High level, pay attention to the essence of the content, so that others will feel happy after reading your article. For high relevance, you must pay attention to the fact that the content of the article is highly relevant to the old site. Do not change it to another theme after rebuilding. This is a taboo.
7. Use Baidu to promote Google bidding to improve website rankings
Using these two bidding platforms to increase website traffic is very helpful for stabilizing website rankings. Of course, this depends on your economic situation. I strongly disapprove of individual webmasters doing this, because after all, the economic conditions of most individual webmasters are not very good. Large Internet companies or enterprises can use this method to improve website rankings. Here is good news for everyone. Google’s bidding can be applied for free recently. Of course, there are certain requirements. Interested friends can check this news.
8. Carry out various data monitoring matters for the reconstructed website
Everyone knows that website data detection is very important for the website. We can analyze many problems of the website from the data obtained from these monitoring. After monitoring the new site, carefully analyze the data obtained every day, and then select keywords for website content updates to obtain traffic from search engines, improve website page ranking, and thereby improve website ranking.
After completing the above eight points, the ranking of your rebuilt website will surely rise steadily. Okay, I’ve introduced these precautions. Friends who think their writing is good must give more support.
This article was published by Xu Ziyu, editor of Beijing Gree Air Conditioning Repair ( http://www.glwx.info ). Free reprinting is welcome. Please be merciful when reprinting and retain the original author information. Thank you for your cooperation!
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