In response to the "6·22" and "6·28" incidents that have been widely circulated on the Internet recently, there has been a lot of commotion. Many webmaster friends said in groups or forums that Baidu must be updating a new algorithm. In fact, webmasters who have experienced major changes in Baidu's algorithm will know that the principles remain unchanged. Because of this, we can conclude that Baidu’s determination to clean up Internet garbage has never wavered.
From the very beginning of contact with SEO, I believe the first famous saying that many webmasters heard is "content is king, external links are king". In terms of content, we all know the importance of originality, but in the process of actually updating the website. We do this for a variety of reasons, such as complaining about lack of time or trying to save trouble. In order to create various pseudo-originals, or simply collect them directly. In a short period of time, due to reasons such as the accumulated credibility of the website and the slow response of the search engine algorithm. We will also achieve the same effect as the original. But in the long run, every time a search engine adjusts its algorithm, the ones who complain the most are always the webmasters who do not do detailed work on website content updates for the sake of quick results.
For this adjustment of Baidu algorithm. The editor of Jiajiu Investment Network believes that Baidu’s need for original articles has further increased. But this is not absolute. We can still find that the original content reproduced by portal websites with relatively high weight is still well included and ranked very high. This should involve Baidu's desire to improve higher-quality search results for users on the search results page. After all, websites with high weight have accumulated a certain number of users, and they have a fixed user base. And the user experience also has a level that is difficult to achieve by ordinary websites.
When building a new website, I believe that the purpose of each of us webmasters is to make our website a high-quality site. So how do we achieve this goal? Personally, I think there are three points:
1. The theme of the website should be clear. This is the core content, and it must be able to convey to users the first impression of the website’s theme information. Otherwise, users will not know what this website does and whether it is what they need. Then it will definitely not leave a deep impression.
2. The design of the website should be novel. This is also a very important point. If the design of the page gives the user a completely new look and is different from the websites he has seen before, then he will definitely give this website a high score.
3. The structure of the website must be reasonable. First of all, visitors should be able to get the information they want as quickly as possible after entering the website. At the same time, we all know that a website is not only for users to see, it must also be liked by search engines.
Faced with Baidu’s major algorithm adjustment, some people will always be happy and some will be worried. The Internet is developing, and those meaningless websites or information will always be eliminated under this development trend. This is what Baidu has always insisted on - providing users with a better search experience. Baidu's determination to combat Internet spam will not waver, but we must firmly believe that as long as we are sincere and consider the original intention of the search engine, for the sake of users, and persevere, there will always be unexpected gains.
This article was first published by Jiajiu Investment Promotion Network. Reprinting is welcome, please indicate the link to this article http://www.9928.tv .
(Editor: Yang Yang) Author Elinie’s personal space