On May 2, Baidu Webmaster Platform announced the "Web 2.0 Anti-Spam Detailed Guide", which immediately attracted the attention of many SEOERs and webmasters.
In fact, the "Web 2.0 Anti-Spam Detailed Guide" only reiterates Baidu's "zero tolerance" attitude towards "meaningless keywords interspersed in content" in Baidu's "Search Engine Optimization Guide 2.0". The biggest highlight is that many Web2.0 websites are required to "take care of their own doors and take care of their own people" and reject all kinds of SEO junk content with "meaningless keywords interspersed in the content" - this also implies that Web2 will be flooded with spam in the future. .0 website, if it does not actively rectify and strengthen management, it may be demoted by Baidu or even punished by K station.
The release of Baidu's "Web 2.0 Anti-Spam Detailed Guide" occupies the moral high ground as always, starting from the overall development of the entire Internet industry, with the goal of maintaining a good Internet ecological environment and providing netizens with a better search experience. Therefore, Its release has certain guiding significance in theory, and has also been supported by quite a few webmasters and SEOERs; but it can be expected that in reality, the so-called "detailed strategy" with "big thunder but light rain" is not effective in curbing Internet garbage. The role of information contagion is really limited.
Everyone on earth knows that the so-called mass SEO behavior of "meaningless keywords interspersed with content" will become more and more intense and show the momentum of starting a prairie fire. This is because of the rapid development of the Internet and the sharp increase in the commercial value of search engine rankings. Faced with such The flood of water broke through the dike, and the fierce "ranking for ranking" so-called SEO optimization "meaningless content interspersed with keywords" junk content came to the fore, and the technical limitations of search engines (especially Baidu) were fully exposed. Various cases of relying on mass posting of spam content to obtain high search engine rankings have occurred frequently, which has objectively stimulated the proliferation and spread of spam content on the Internet - all kinds of content that have no core value and are even too lazy to create pseudo-original content. This is evidenced by the fact that the website group is rampant on the Internet and easily ranks at the top of the search engine rankings.
"And there is an undeniable argument for black hat SEO: you cannot guarantee that you will fully comply with the search engine rules and you will get a website that is valued by search engines ten years later. Who knows when the search engine will change its algorithm? What about making a big change so that thousands of white hat websites disappear from search engines?”
In the past seven years, search engine technology has not made a qualitative leap. The question raised by ZAC in "SEO: Do you want to wear a white hat or a black hat" in 2005 has not been effectively solved, and even the keywords of various cheating websites have been listed on Baidu. The high ranking of "always at the top" of search engines continues to reinforce this, which has gradually become the biggest confusion in the minds of all webmasters.
In such a general situation of "survival or death, that is a question", some webmasters who originally had high aspirations had to put down their posture and learn to "send out links" of "meaningless keywords interspersed in the content" , to borrow an economic term, this situation is "bad money drives out good money". In layman's terms, it smells a bit like "forcing good people into prostitution".
There is a Wuhan webmaster whose company's external link team has five full-time external link specialists. However, he found that a single-page website that has been online for only a month easily has tens of thousands of external links, easily surpassing his website that has been online for more than a year. , and the ranking of a popular keyword in the industry easily surpassed his website.
One day he suddenly realized on QQ and said: "I finally figured it out. The ranking of small and medium-sized websites depends on a large number of junk external links. This method is more effective with half the effort. Internal links have no effect at all. I have decided to install several sets of mass sending software." Go publish external links and free up a few external link specialists to do other things."
A year and a half ago, Baidu Lee had a conversation with the webmaster about the site group, but now the site group is still thriving.
If this webmaster's words are still too subjective, then every time he faces the webmaster's question about the website group, Baidu search engineer Lee's answer almost always emphasizes the issue of "considering website construction from the perspective of user value". Then encourage webmasters to feedback information and report cheating website groups. This can be regarded as Baidu's official statement in the face of the garbage dump group that "it is determined to kill the thieves, but it is unable to save the day".
Moreover, it must be pointed out that for a long time, some of Baidu's products have encouraged the uploading of spam external link content in disguise for the purpose of "having a larger user base", such as Baidu's "Web 2.0 Anti-Spam" The pages with "meaningless content interspersed with keywords" published in Baidu Collection published in "Detailed Guide" are proof of this. The same situation is also known to Baidu Wenku and the previous Baidu.
Baidu’s collection of spam webpages disclosed in Baidu’s “Web 2.0 Anti-Spam Detailed Strategy”
Therefore, "the person who untied the bell must tie the bell." Without a qualitative leap in search engine spam identification and processing technology, it is not easy for Baidu to truly combat the spread of spam. What is certain is that Baidu's "Web 2.0 Anti-Spam Detailed Guide" announced its ultimate fate of inevitable failure almost as soon as it was released.
Of course, then again, it is in the long-term interests of everyone (including webmasters, SEOER, Baidu and netizens) to crack down on spam information with "meaningless keywords interspersed in the content".
Yes, making money is the purpose of most website operations, but for more webmasters and SEOERs, it is possible to carefully plan and organize the website content system, form a unique style of their own website, and cultivate the user group talents based on the core users of the website. It is the only way to truly and permanently make money. From this aspect, we really can only ask ourselves: "Why do we build a website group (website)?"
However, for search engines such as Baidu, we cannot always emphasize that "in fact, a perfect system does not exist." We must truly focus on improving the search engine's efficient and accurate judgment technology of readable content, and must combat precise and severe punishments. On the basis of law, starting from yourself to eliminate spam information, and then emphasizing the active guidance of webmasters and SEOER is the right way. Otherwise, fighting against spam will always be just a beautiful fantasy of "big thunder but little rain" (This article was originally published by gouyn12. All rights reserved. You are responsible for the article. Please indicate the original source of the article in the form of a link when reprinting it. http://www.gouyn12. com/cnnet/268.html ).
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