No matter what you want to accomplish, you need to first look at what your opponent is doing and how he is doing it, and what we should pay attention to in order to catch up with him and surpass him. The so-called knowing yourself and the enemy means you will be victorious in every battle.
When Nanjing SEO first started blogging, I looked at Nanjing SEO-related websites on Baidu’s homepage. Many domain names were more than two years old, with dozens or hundreds or thousands of articles, tens of thousands of backlinks, and many of them were company websites. , I opened them all one by one and looked at them, hoping to find a way to surpass them. After researching, I set a goal in my mind and I can easily surpass it in one month!
Let me share with you Gu Shilan’s personal experience:
1. Keyword competition
1. Baidu Index
Baidu Index refers to a statistic of the number of searches for a certain keyword by users in the past period of time. It changes every day and can directly reflect the user's love and needs.
We can know the search volume of the keywords you want to query through Baidu Index. Literally, small means that the word is relatively low-key and cannot be discovered; large means that the word appears too frequently and may be overused.
Generally speaking, Baidu index 0-200 means low competition, 200-400 means medium competition, 400-600 means medium competition, 600-800 means medium competition, 800-1000 means difficult competition, and above 1000 means competition. The degree is difficulty +, how many people love and hate this index!
2. Baidu search volume
Baidu search volume is when you enter a keyword and the number that appears behind the home page is Baidu search volume.
Generally speaking, if the search volume is within 2 million, the competition is relatively small and it is easy to get on the home page. Those worth 2 to 5 million are of medium difficulty, those of 5 to 10 million are of high difficulty, and those of more than 10 million are of high difficulty that are beyond my reach. Generally, I will be dizzy for two minutes just by glancing at it!
We can use the search index and Baidu search volume to select the keywords we want to use, find a suitable entry point, and find the one who is both a good wife and mother, and also sexy and beautiful. Once you find it, you’re halfway there!
3. Baidu homepage ranking
The homepage ranking mentioned here is to remove the natural ranking outside of bidding. Take a look at which sites are in the top ten (natural rankings) on Baidu's homepage, and how many of them use the homepage for ranking. If there are many websites ranked on the home page, the competition will be relatively high. If the websites ranked on the inner pages have relatively low competition, the competition will be relatively small.
2. Basic competition within the site
1. Keyword density
As we all know, controlling the density of keywords well is very beneficial to ranking in search engines. Each search engine has a calculation formula for keyword density. A reasonable keyword density can lead to rankings. On the contrary, it may suffer from the pain of K station.
So what kind of range should we control the density of keywords? Many experts will say, 2-8%, or 3-8% is fine, less than 10% is fine, and about 5% is optimal. However, I personally like to control the density at 5-8%. Google can go higher, which is considered a heavier taste.
2. Domain name site age
The older a domain is, the more weight it tends to receive and the greater its impact in rankings.
There is a certain proportional relationship between domain name and weight, but it is not absolute. If a domain name is K-passed, it is equivalent to a person with a criminal record. As long as you violate the law again and touch the bottom line of the search engine, you will be found soon. Catch you, catch you, punish you.
3. Friendly links
Friendly links are exchanges of links based on good mutual assistance. Friendly links can be friendly link exchanges in related industries, friendly link exchanges with complementary resources, or friendly link exchanges between peer websites, giving users more opportunities to discover their own websites and enter their own websites to achieve the goal. A mutual promotion effect.
Friendly links can give spiders more opportunities to crawl your website, increase search engine inclusion of your website, and thus have the opportunity to display your website in search engines to more users.
Now search engines are paying more and more attention to the quality of friend links, so when we exchange friend links, we need to consider many factors, look for high-quality friend links, and abandon low-quality friend links.
3. Competitiveness of off-site conditions
1. Ranking overview
Understand the rankings of competitors and Alexa world rankings.
Alexa ranking generally does not have much effect on websites such as individuals, businesses, and online stores, but it is very important for Internet companies. This is the direct basis for their external publicity.
2. Baidu snapshot
Everyone hopes that Baidu's snapshots will be as new as possible. Similarly, if the competitors' snapshots are very new, it means that Baidu is more friendly to its website, and the difficulty of competition will increase accordingly.
3. Number of collections
Usually when we analyze the competitive logarithm, we will look at the number of its inclusions. On the one hand, it reflects its weight, and on the other hand, we know how many inclusions we need if we want to surpass it. At the same time, through the opponent's inclusion status, we can discover some long-tail words that can be used, use the opponent's long-tail words as our keywords, and then extend them.
The inclusion of a website can be found from the side, including the content of the competitor website itself, the age of the website, the quality of the website content, the scientific internal structure of the website, and the quality of the website program, etc.
4. External links
External links refer to links imported from other websites to your own website. High-quality external links can increase the weight of the website, obtain good rankings, and also bring a lot of traffic.
Now search engines have downgraded the role of external links, and low-quality external links are basically ignored. Therefore, no matter how many low-quality external links there are, they are not as important as one high-quality external link. The number of external links is no longer the goal, quality will become the ultimate pursuit. As search engines have higher and higher requirements for external links, friends who send spammy external links may need to find new external link strategies to minimize the possibility of the website being demoted.
5. Website weight
Baidu weight is particularly important in Baidu search engine. Baidu has a high weight, usually ranking high, and the number of related keywords ranking high will be more. Websites with high weight are usually included very quickly. If they can be included well, it means that search engines trust the website very much.
Website weight plays a very good role in promoting rankings. Weight is a comprehensive and overall evaluation of a website. Improving website weight requires the cooperation of all aspects.
After a comparative investigation of the above factors, Gu Shilan opened a blog, keywords, internal and external site optimization, and achieved relatively comprehensive and healthy optimization. Within 30 days of building the site, it ranked first in Nanjing SEO. If you also need website optimization, you can compare them one by one with the above factors, prepare for pre-war website planning, increase the speed of website optimization to the fastest, and make it easier to surpass your competitors.
Article source: http://www.gushilan.com/ , this article was edited by Gu Shilan, please indicate the author when reprinting, thank you.
(Editor: Yang Yang) Personal space of the author Gu Shilan