New website surpassing old website is a problem that many SEOers will encounter, but some friends do not have a specific surpassing strategy or process in this regard. During the website planning process, we must analyze competitors, analyze the industry, and formulate optimization strategies for the website. When we will reach what stage, we at least have an abacus in mind. In fact, when it comes to the topic of new sites surpassing old sites, we have to mention that it will only happen if you are not far away from the old site in rankings. If it is a purely new site, this will not be a big deal. necessary considerations, we only need to formulate an optimization strategy. But if we know that there will be several strong competitors in this industry, sooner or later there will be competition. If this is the case, of course we need to prepare in advance. So what kind of work can we prepare for? Next, the author will talk about his own point of view:
First of all, we must go beyond keyword selection. In fact, keyword selection is not as good as relevancy. For example, the word we want to do is SEO, then we select the words in the drop-down box and related searches. Because the words here are the most relevant, the promotion of the word SEO is the greatest. I think this is a big advantage for new websites, because I often look at many websites and after not determining the keywords, I never match them with the latest and most relevant super potentials. Perhaps they were the most relevant when they first selected the keywords, but after so long, due to the dramatic changes in user needs, they did not change with them. For example, when the word SEO first came out, the most relevant ones were keywords such as what SEO is or what is SEO. But today's user needs have changed a lot, that is, people still have demand for what SEO is, but It is no longer the biggest demand. The biggest demand now is SEO tools and SEO training. This is why a single-page tool from chinaz can be ranked at the forefront of major search engines. We not only need to grasp the current trend, but also grasp the future trend. Only in this way can we surpass our competitors.
The second is the structure of the website. Like ordinary websites, once the website structure is determined, it is rarely revised. This is the biggest shortcoming of small and medium-sized websites. If you look at those big websites, they undergo revisions to varying degrees every year, which is why users demand them. Many people may say that the revision will have a bad impact on the website. In fact, after a small pain, a beautiful spring will come. If we are a small or medium-sized website, we need to carefully lay out each page and treat each page as a landing page. Each link in it must be personally selected as the most relevant and can bring the greatest benefits to users. Come of value. There are two points that may be mentioned here, such as the latest updates and popular articles. These two are what many websites like to do in the design process, but this is indeed not the best. Because correlation is not the most relevant, it is best not to call this data, because the program is not that smart after all. If we make artificial recommendations, I believe that both the relevance and the user experience will be very good. Of course, this is only suitable for small websites. If it is like some large portals, it must use programs, but if we are small and medium-sized websites, we can grasp this very well. In fact, there are still a lot of details that can be said about the website structure. Today I have only selected a few common mistakes and those worth improving to talk to you about.
Furthermore, transcending from the perspective of user needs, these days the one who wins the users wins the world. If your website can have a large number of loyal fans, then you can completely ignore the search engines. For example, Taobao can challenge Baidu and block it. What hurts Google is Facebook not being crawled by Google. If you have the guts, you can win over users. Of course, we may not be able to do what Taobao and Facebook are like, but we have to develop in this direction to win loyal fans of our website. How to get fans? This needs to be analyzed from the perspective of user needs. Who analyzes users? The more thorough the search engine is, the more it will be able to capture users. Whoever captures users will win the search engine, and this will be a situation where the strong will always be strong.
Another thing is to be a change maker. A change maker is to break the old system and build a new one. For example, there is an industry where companies and people are named. At that time, this kind of business was paid. If one person just finds another profit model, they won't need to make money by naming, and they will just advertise that they can name for free. Those who charge fees were naturally hit hard, and this website suddenly emerged as a new force. Websites that track and imitate follow suit, and whoever imitates earlier will have an advantage. The ones who ultimately win out are the ones who lead the charge to change the industry. The term "changer" does not seem to be suitable for every industry, but it is the biggest and most effective way to surpass old and powerful competitors. The industry needs change, and if you are willing to be this leader, you will definitely succeed.
Finally, in terms of algorithm transcendence, I have always believed that SEO is a very technical job. Whoever can master more and better algorithms will be better able to win in search engines. SEO is an ever-changing industry. Today’s algorithm is like this, and tomorrow’s algorithm will be like that. Therefore, we should work harder to grasp the latest SEO technology and build a huge network of contacts. If there is any trouble with the search engine, our The website can be adjusted in a timely manner. In the end, our website will be ahead of our competitors. Even if others did it earlier than us, they have domain name advantages, trust advantages, and external link advantages, but these will take time to surpass. But if we can do the above points to make up for the disadvantages of our website, we can surpass our competitors in a short time. There are actually many ways to surpass your competitors, but the points I mentioned are the fastest and most effective. However, it is not easy to do it, but everyone must go in this direction, because the SEO industry will definitely become more and more competitive. The road is getting bigger and harder. We must plan to take the most difficult path before we can reach the nearest one. I hope this article will give some guidance to those SEOers who do not understand or are not clear about how to surpass. The content of the article is provided by Taiquan Water Pump http://www.shuibeng0769 .com/ Original sharing, surpassing competitors is an eternal topic among SEOers. The author also hopes to have more exchanges with everyone. Welcome to reprint and communicate with the author, thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012