There is a belief circulating in the SEO industry. This belief is neither a technology nor a rule. It is persistence. When your new website is not included by Baidu, some people will say, hold on, Baidu is still checking you, and it will be included after a while; when your website is punished by Baidu, some people will say, stick to originality, Baidu will treat you You restore trust. It seems that everyone has become accustomed to the quality of persistence in doing SEO, so let’s start from the perspective of cognition and talk about how to persist in SEO.
Hundreds of teams vying for the current, thousands of sails competing for success
In recent years, the SEO industry has gradually emerged in China. The popularity of the industry will introduce a large number of new forces, and the new blood will drive the overall acceleration of the industry. Therefore, if you are born in a rapidly developing industry, if you do not make progress, you will fall behind others. , it can be said that hundreds of teams compete, and thousands of sails compete.
The current domestic SEO industry is like a battlefield without smoke, especially in industries such as medical SEO, which has even reached the point of fighting with bayonets. What we fight for is not only technology and resources, but also qualifications. What we fight for is diligence and luck. You update 10 original articles a day, while others can update 20. In addition, Baidu changes its attitude faster than turning over a book, your website may be affected.
Of course, it is not advisable to persist blindly, otherwise you may have been working exhaustingly for a year, and the final result will still be very different from what you expected. So first of all, you have to set the correct goal, be able to find your own shortcomings in the process, and then divide the goal into countless implementable small goals, and calculate the ROI. This kind of persistence is meaningful. For example, what proportion should the aggregation of web content be, how to weigh the quantity of originals and the quality of pseudo-originals, and how to create high-quality external links? Think about it before taking action.
Give me 100 million external links and I can create another Baidu
Give me 100 million external links and I can create another Baidu. This is the dream talk of some webmasters in the SEO industry when they are sleeping. Its meaning is like saying that if I have 5 million, I will hire a few mistresses. Let’s treat him as a joke for the time being, without discussing whether this sentence is meaningful. At least we can see that external links have a decisive value for the website, and I believe this can be agreed upon by everyone.
Under such a psychological influence, the main job of many webmasters every day is to insist on sending out external links, and then continue to send out external links, until the number exceeds that of competitors, until the keyword ranking reaches expectations, until the traffic has increased significantly.
Top 10 Chinese websites
To be honest, let alone the websites with 100 million external links, I believe that no website with millions of external links is sent out one by one by its own employees. First of all, a webmaster with this idea will definitely not be able to build a large website. As a website with millions of external links, he must have a large number of long-term users. These users are his brand promoters, and the website A large part of the external links are also completed by them. Therefore, internal optimization of the website is more important than external links. Only with innovative models and perfect user experience can we firmly grasp the hearts of users, and they will spread the news for you wholeheartedly.
Original or plagiarized?
Both Baidu and Google pointed out in their official descriptions that search engines like good content, and search engines will strongly recommend content that is valuable to users, thereby obtaining good rankings. I believe everyone agrees with this, but good content requires energy to complete. With limited energy, this becomes a real problem. So some webmasters began to write a lot of pseudo-original content based on this feature of search engines. When there are more people who are pseudo-original, the competitiveness will be weak. Some people are calling for the website to need original content, so they are shouldering huge psychological pressure and begin to grit their teeth and insist on original content. I believe many webmasters have a deep understanding of this. Do you enjoy this kind of work?
In fact, the core of website content is not originality, but the value to users. Even if search engines can successfully include it, it has no value to users, and it is a waste of effort. Persistence will make the website more stable, but if you can create content like Master Zac, you will gain more than that. High-quality content will create a large number of external links, rather than hiring a few half-hearted writers to create all of them. It's internet garbage. Therefore, what SEO needs to insist on most is to build the website carefully.
(Editor in charge: Chen Long) The personal space of the author Feng Ge Nocturne