I believe that many webmasters cannot escape the impact of the Baidu 6.28 incident. The author was completely defeated by Baidu during this storm, and the defeat was vivid. Almost all of the author's websites fell, whether they were formal or marginal. , there was no way to escape this disaster. The most sad thing is that no matter how we analyze the reasons afterwards, we can't figure out which factors on the website will lead to Baidu's large-scale K site. It was not until Baidu finally issued an official statement on the incident that we had a little understanding. to the problem.
1: The specific reasons for the Baidu 6.28 incident
Baidu’s official statement mentioned that the ultimate cause of the K-site turmoil was the low quality of website content, and most websites containing a large number of fake original and collected articles will be punished to varying degrees. At the same time, Baidu has also upgraded its response measures. cheating system, and the ultimate purpose of the upgrade is to improve the user experience, so that content that is helpful to users appears in the search results ranking, rather than collected, pseudo-original, and incomprehensible content. Baidu also encourages the publication of original and high-quality content. content, this will get more traffic in return.
2: Self-reflection on Baidu’s 6.28 Incident
According to Baidu’s official statement, all the author’s website content is compiled through pseudo-original content. It is the kind of website with low content quality that Baidu refers to. After all, it is difficult for one person to manage dozens of websites. , so there is no way to do the best in terms of content or external links, so after self-reflection on this incident, the author tried to reduce the number of websites, while controlling the quality of the content and external links, so as to provide users with Improve valuable and helpful content to avoid similar incidents from happening again.
Three: Solution to Baidu 6.28 Incident
(1) Regarding content: In terms of content, try not to use pseudo-original tools, and would rather spend some time writing one or two original content every day. The so-called original content does not mean that you have to weave it out of thin air in your own mind, but through Increase your own article reading, improve your knowledge of the industry, analyze and summarize, and then weave together the best parts of multiple articles. The weaving process is not copying, but using your own language. When writing, the content edited in your mind must be valuable and helpful to users, so that it can be regarded as original and high-quality content.
(2) Regarding external links: Many SEOERs have talked about forum signature external links before. The author has always believed that forum signatures can effectively and quickly increase Baidu Domain value. However, after analysis after the Baidu 6.28 incident, it was found that Domain value The fluctuation is too large, and most of it is caused by forum signatures. This kind of forum external link is unstable and short-lasting. The large fluctuation of the Domain value may have a certain impact on the website, so I will try my best to implement the external link strategy in the future. To reduce the number of external links in this area, I think the best external links are to maintain your own blog or website, or submit relevant industry articles. Only such external links are stable and will not cause the domain value to fluctuate too much and affect the weight of the website.
The above is the author's self-reflection on the Baidu 6.28 incident. Although many webmasters have also sobered up through the K-site turmoil, as webmasters, we must treat this matter optimistically. After all, Baidu has so heavily cracked down on websites with low-quality content. , and also ended the era of pseudo-originality, so we should be grateful. If the website falls, we can quickly build a new website, but if the human will falls, it is indeed difficult to pick it up again. The article is provided by the webmaster of http://www.chengdu68.com/ (Chengdu Moving Network). Please keep the link address for reprinting. Please look forward to the author's other articles.
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