The big Baidu update on 6.28 left many webmasters in the dark. However, not long after, the big update on 7.18 came quietly. However, after experiencing a heartbreaking experience before, this time the reaction of webmasters is no longer so strong. Of course, we are not indifferent to our website, but we are helplessly numb. Baidu's moodiness really makes me speechless. To be honest, I have always been a law-abiding webmaster. I cannot say that all the content of the website is typed by my own hands, and I can guarantee that it is 90%. Even with such efforts, Baidu still does not let go. Me, I'm really sad. To be honest, I really wanted to click on other people's bidding ads to vent my anger. But in the end I endured it, because I found that many webmasters who were more seriously harmed than me did not do such immoral things, but instead of feeling sorry for myself, it is better to analyze the reasons for Baidu’s actions. Xiaobai has been watching A5 these days. I have seen many articles written by webmasters, and I have summarized many ideas based on these friends’ articles, and I would like to share them with you here.
The Internet is a market, and Baidu, like each of us webmasters, is just a merchant.
Baidu also wants to make money and support its 20,000 employees. Like us webmasters, it needs profit and cooperation with merchants. In other words, if Baidu wants to make money, it must improve its service quality, so the garbage dump is a stepping stone for Baidu's reform. Moreover, although China's search engine industry is now dominated by Baidu, 360 has recently threatened to develop its own search engine. Although Google has withdrawn from the Chinese market, it still has some stable users. Zhongsou is about to launch a third-generation search engine, etc., and its competitors The performance of Baidu is beginning to make Baidu uneasy, so will Baidu sit still and wait for death at this time? Obviously not, maybe this K station incident is just the beginning, Baidu will have more actions, but the ultimate goal is to squeeze out opponents and dominate the search market , According to this point, if our website is K, the first thing to do is to stay calm.
Baidu will not compromise easily. Its purpose is to curb competitors and monopolize
Rather than improving the quality of its services, I believe Baidu's series of measures are for monopoly. Moreover, as the leader of China's search engine industry, Baidu's own attitude often determines the difficulty of future development, just like Taobao in 2011. Although many merchants protested Taobao's selfish behavior, Jack Ma still followed his own ideas. Because too many compromises will only make your future development lack confidence. And what we have to see is that Baidu, as a product that has only been around for more than 10 years, is developing rapidly, but it is not yet mature. Just two days ago, Baidu Webmaster Platform issued an announcement saying that the site syntax has returned to normal, and a new complaint portal has been added to make complaints about accidentally damaged sites. Baidu will regularly publish complaint updates and feedback on some accidentally damaged sites on the platform. Baidu also knows that it may misjudge, so stop complaining about the website being implicated. This is not the only thing that everyone needs to pay attention to.
Never rely on Baidu as a traffic source
When more and more webmasters say that their websites have been plucked and K-ed, and their revenue has dropped sharply due to the decrease in Baidu traffic, should we notice that our websites are overly dependent on Baidu? It seems that many websites In my mind, the main indicator for evaluating my website has changed from being popular among users to being loved by Baidu. Through several recent events, we should clearly see that SEO is by no means an immutable model. If we put the development basis of our website on one thing, this will inevitably cause instability in our development, just like this Due to these two incidents, many webmasters lost all sources of income because of Baidu's updates, and their painstaking accumulation suddenly became a bubble. The reason is very simple. The SEO optimization results accumulated through unreasonable methods were wrong from the beginning. By the time Baidu wakes up, it will be too late to regret it. Famous blogs such as Lu Songsong have been demoted and plucked out by Baidu, but their profits and traffic have not been greatly affected. The reason is that Lu Songsong has too many fans and multi-faceted traffic sources such as Sosouwen and Sogou. We are a revelation.
Treat bidding ranking rationally, bidding is more accurate than SEO
After this update incident, many webmaster friends started to click crazily on other merchants’ bidding ads out of revenge, releasing all the anger of their own suffering and ruined business on these money-spending websites, hoping to make them Websites that engage in bidding retreat when faced with difficulties, causing huge losses to Baidu. In fact, this idea is very naive. On the one hand, Baidu will not compromise at will because of short-term interests. On the other hand, if Baidu launches any more preferential policies at this time or compensates the losses of some merchants, then it will only cost money and reputation. Earned. Another thing is that everyone should not be overly opposed to bidding promotion. Not all bidding websites are garbage dumps. We must understand the irrationality of competition. After all, everyone has different starting points, and these websites are not as bad as they seem. , because consumers are not idiots and will not unconditionally choose your product just because you rank high. They will not buy it without any features. Therefore, we must treat bidding promotion rationally. After all, bidding is more accurate than SEO. 80% of SEO is the homepage, and users have to find the content themselves.
Chen Cixin said, what kind of reading value do we bring to users?
Content is king, trust us not to say more, the importance of this issue has been greatly verified in the recent update. But we can’t just have original content. After all, in this era of increasing user demand, value content is the main indicator for judging the quality of a website’s content. And there are many webmasters around like me who are honest about creating content but still can’t escape death. The reason why I want to find out the source is that although the author makes original content, the content does not provide enough help to users. We need to understand that website Not relying on collection is not enough. We must create high-quality content to attract more "return" traffic, and make our website referenceable in all aspects. Only such websites will be favored by Baidu.
Be a smart, conscientious webmaster
I have seen an author friend say before that this 7.18 event should become a fuse, so as to unite all webmasters and win the right to communicate with Baidu, establish a Webmasters Association, let Baidu recognize the Webmasters Association, and let webmasters The association has become an intermediary between webmasters and Baidu to prevent webmasters from being caught off guard by Baidu’s various developments. After all, even if we don’t have the initiative, we should still have the right to know. The author agrees with this view, and everyone should know that Baidu is not afraid of us, but is most afraid of us. After all, we are its users. Once we abandon Baidu, Baidu will have no chance to develop.
The last thing I want to say is that we are all hard-working webmasters who rely on Baidu to build their websites. I believe that every webmaster will have the pain of staying up late to write articles, post external links, and check for inclusion. Therefore, since we are reduced to human beings in the world, we should not blame ourselves. As a conscientious webmaster, it is better not to take malicious revenge. The above is from my website http://www.eduxiao.com/composition network, you are welcome to reprint it, thank you.
(Editor: Xiao Jing) Author zuowen's personal space