From beginning to end, I feel that I am a victim of Baidu, saying it is for better service and better presentation of high-quality information. Then why are those websites that spend money and even pornographic websites not affected, but we are the ones who spend every day? Webmasters who produce original content and hand-post links every day are being harassed, and we complain like resentful wives. Just for this reason, I want to join the anti-Baidu alliance and go to rectify Baidu. But today, when the author really calmed down and chatted with industry friends, the author truly discovered that in the current environment, without Baidu, we grassroots webmasters would have no way to survive. Although I am angry with Baidu in my heart, my work is not without any loopholes. In addition, Baidu is the dominant search engine in China. We can only accept the situation and adjust our strategies to win longer-term development.
High-quality websites are not limited to originality, but also value.
For a long time, my website has not been affected by Du Niang's "regular holidays". At first, I thought these were the results of my insistence on originality, but then my website was greatly affected by the 6.28 major update, almost. After being pulled out, I realized that in the SEO3.0 era, content is no longer omnipotent. First of all, Baidu has increased penalties for collecting content. Webmasters who rely on this method to build websites cannot escape Baidu’s K station. Although the author insists on originality, it is impossible for the website content not to be collected at all, but that’s it. The collection of content has caused the website to be plucked, which shows Baidu's methods. Secondly, the website should provide users with more new and valuable things, not things that others do not have. If you want to attract more traffic, you must attract others with real content, not pictures of beautiful women, gossip news or even false information. Finally The profit-making method of the website must be appropriate. You cannot blindly hang advertisements on the website. This not only affects the user experience, but also affects your website brand, and the gains are definitely short-term.
Reduce the website's dependence on Baidu and increase the viscosity between users and the website
The reason why many webmasters scold Baidu is because these friends put all their wealth on Baidu. All the traffic of the website relies on Baidu. If Baidu is not happy, it will demote the rights, pluck out the hair, and lose the ranking, then the website will be lost in an instant. the ability to make profits. However, from this aspect, we have also seen in advance the serious consequences of over-reliance on Baidu. Therefore, in the future website building process, we are bound to reduce our dependence on Baidu traffic sources. In fact, Baidu traffic is not omnipotent and has been proven by countless facts. Taobao blocked Baidu and continued to thrive, while Lekutian relied on Baidu but still went bankrupt. This is the truth. The foundation of website development lies in users. We must properly combine our brand with users to obtain more direct traffic. , rather than purely relying on Baidu. For example, famous blogs such as Lu Songsong were once demoted and plucked out by Baidu, but their profits and traffic were not greatly affected. The reason is that Lu Songsong has too many fans and multiple traffic sources such as Sosouwen and Sogou. This is a revelation to us. Compared with the A5 website, in daily website building, we must generally use Weibo, QQ groups and forums to expand the brand, so that more users can come to our website to trade or communicate. Only such vertical traffic is what we The stability of development is also the ultimate goal of our brand building.
A stable environment is increasingly important for websites
There are quite a few friends around us who have K sites due to the poor performance of sites with the same IP address, so this reminds us that it is not enough to develop a website in isolation, and the stability of the surrounding environment is crucial. On the other hand, if we look at the websites of friends around us who have been targeted by K-sites, they are all cheap products with 100M of space and cost less than 200 yuan a year. The domain names are also non-mainstream suffix domain names that cost dozens of yuan to register. It feels like the entire website is just made up and unreliable. Even so, my friend still wants the website to develop well, have a good ranking in search engines, and continuously improve the weight of the website. So it’s just adjustments and revisions every three days, plus the hardware of my website is not strong enough, and I often have to change servers. Can such a website have a stable development? Obviously not, so if a website wants to have a stable and ideal Ranking, a stable environment is crucial. Not only the performance of friend sites under the same IP must be stable, but the space must be stable, the friend links must be stable, and the content update frequency must be stable. In short, the website must have a stable beginning, otherwise capsize is inevitable.
Baidu update is not over yet, the webmaster wants to remove the sub-health status of the website
In fact, Baidu's update is also to save itself. Although you are the leader in China's search engine industry, none of the surrounding competitors are worried. 360 threatened to develop its own search engine. Although Google has withdrawn from the Chinese market, it still has some stable users. Zhongsou is about to launch the third generation search engine and so on. The performance of its opponents is beginning to make Baidu uneasy. So will Baidu sit still and wait for death at this time? Obviously not, so Baidu's updates will continue, so at this juncture, webmasters must Remove the sub-health status of the website. Do not have black links, gold links, etc., and do not use cheating methods in order to leave a relatively high-quality external link, although your original intention is to improve the key points of the website as soon as possible. Word ranking, but if you don’t follow the right path and use informal website building techniques, Baidu will catch it and directly K-station. In addition, everyone has also seen that although many regular websites on K-station this time have been shot, but those who were K-stationed Most of them are spam sites. The short time the site was established and the irregular SEO optimization methods are the reasons why they are K. To be honest, we may have adopted these behaviors. Just like the author used the hot news on the website in order to earn click advertising fees. Making pop-up windows is not a naked deception, but it is definitely not good for the user experience, and webmasters must pay attention to such sub-health conditions.
To remove subjective factors, if funds are available, webmasters can appropriately use bidding rankings
The author knows that saying this will make many webmaster friends unhappy, and they will say that this is encouraging Baidu’s unhealthy trends, but I want to share my thoughts. In the past, if we wanted to strive for better website rankings, we needed to use SEO, but the website 80% of SEO is the home page. When users click to enter our website, they still need to explore and find the content they need. Bidding allows our target page to be directly presented to users. From this perspective, bidding is indeed better than SEO. Much more precise. And two days ago, I saw an author on A5 analyze the relationship between bidding and website inclusion. The result is that bidding can bring a certain click weight to the website and appropriately increase the website's inclusion. So from this perspective, Baidu Although some people put interests first and value money too much, this is understandable for a business. After all, they also need to make profits. From one aspect, in the Chinese search engine industry where Baidu is the dominant one, it is not a bad idea to use its help appropriately. No, after all, Baidu bidding also improves the hard power of its own website.
Summarize:
The farce is still going on. From June 28 to July 18, Baidu carried out a series of bombings. The purpose was to improve its business, remove some junk sites, and improve its competitiveness to continue to monopolize the Chinese market, just like Taobao last year. Although the reform will touch the interests of some people and cause some protests, Baidu, as a company, will not compromise easily. Setting up a webmaster consultation platform is theoretically possible, but the actual operation is too difficult. After all, webmasters There are too many, and the intersection of interests is too complex. If you want to be able to work together, there are really few people with such charisma. Therefore, under the current circumstances, if webmasters want to continue to build websites, optimize, rank, and do business on Baidu, they must improve their hard power, remove all unstable factors, and of course treat all changes rationally.
Source of this article: Mahjong machine http://www.bjtrexyo.com editor Xingxing Yiyi, please indicate the reprint in the form of a link, thank you.
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