Yesterday there was an online article "Forbes: SEO is dead and social real-time content is popular". The author published the article as soon as I saw the news. I did not make any changes to the content of the article. I just changed the title. The following table is I posted a link in a group (many groups are not very popular), and an hour after posting, the number of clicks exceeded 200. As of the publication of this article, the number of views on this article is still increasing. It can be seen that many people in SEO are always paying attention to it and are also concerned about the development of SEO.
The author personally believes that this article has several warnings for SEO as a whole;
First of all, let’s answer everyone’s doubts. Will SEO really die out in two years? Of course not. Maybe the name will be changed, but will the essence change?
Point 1: Search engines are increasingly investigating websites
Google said that for those manufacturers that use "tricks" to improve their search rankings, the latest algorithm released by Google, codenamed "Penguin", will "downgrade" the corresponding rankings of these manufacturers. In addition, Google also decided to shift the focus of SEO from "backlinks" to indicators such as social media likes, shares, Twitter information, re-editing, and the "1+" button (1+ is naturally the most favored by Google). In other words, Google has attached great importance to followers, comments, opinions, etc. in social media. It can be seen that search engines are considering more and more aspects.
Point 2: Survival of the fittest
With the changes in the direction of the entire Internet industry, search engines' judgments on websites have changed from pure relevance to external links to the website, to the website's architecture, user experience, and in the future, to the consideration of social media indicators. , search engines are becoming more intelligent, humane, and more detailed step by step. The SEO industry is also constantly adjusting its operating methods as search engines adjust and change. Faced with recent opinions and inspection indicators, SEO practitioners can only continue to increase their sensitivity to the industry, continue to learn, and adjust their optimization skills at any time. Continuously using hot media on the Internet, only by understanding search engines better can we optimize better. Only by being professional can natural selection and survival of the fittest be possible.
Point 3: Content is king
Content is king, and active followers in the community directly lead to the emergence of the king. Only by submitting a large number of excellent blog posts to the community, allowing community participants to follow a large number of people, reprint and communicate in large numbers, can more fans pay attention. How much have you provided to the community? value, how much return you can get.
Point 4: People are rankings
Today, SEO is no longer about links, but is closely related to user engagement on the marketer's website. Only by allowing more site users to interact on community platforms can we better build a brand and a good corporate image. If you promote certain content on social media, Google will consider the content to be more relevant. And it is unlikely to be false content. Interaction and authenticity can achieve good rankings in search results.
Point 5: Return to nature
True information, informative information, reliable information, and highly relevant information are the focus of our investment. Because only this information allows users to interact and share!
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(Editor: Chen Long) The personal space of the author Longdong Daxia