As far as the construction of corporate websites is concerned, I personally think it is not as difficult as others say. Of course, to say it's easy, it's not that easy. Today, I would like to discuss with you some precautions and countermeasures in keyword selection for corporate website construction.
1. How to select the main keywords of the website
For the construction of our corporate website, when we select keywords, all SEO beginners know that we should try to choose words with less competitive pressure for optimization. The advantage of this is that it can make our optimization easier. , so that the inclusion and PR aspects of our website can grow better.
In fact, selecting keywords is very simple. We can use search engines to make correct choices. People can search for Baidu Index and Google Keyword Tools to make consultative selections, but what needs to be reminded here is that because they The keyword data provided is not so accurate, so we cannot just choose it at a glance. We can search the selected keywords on Baidu to see how many web pages and promotions this keyword occupies. , to further determine the competitive pressure of this keyword. Although it is not very accurate, the biggest message such a search engine gives us is that it provides us with a comprehensive view of the search volume of the keywords we selected from users on the search engine, so this can allow us to reduce Some trouble finding. Personally, I think it is of great help.
For corporate website construction, the selection of main keywords is still very important. We can choose some keywords with low competitive pressure that we need based on the products promoted by the corporate website, so that when we are looking, we can Knowing what kind of website we are trying to do is very helpful for our search. This is also the basic thing that our SEO website builders need to know.
2. Strong foil of long-tail keywords
I personally have an image of the so-called long-tail keywords. If a keyword is compared to a general, then the long-tail keywords are the soldiers under the general. The general’s excellent command is a display of his own ability, but it also requires all The support and recognition of Xiao Bing. From here we can see more vividly that in fact, long-tail keywords are an important foil for our main keywords. Their role is not as authoritative as the general-style main keywords, but they can provide Keywords A stabilizing effect.
Regarding the construction of corporate websites, I remember that the corporate website I built before had as many as 300 long-tail keywords, which was actually quite few. In fact, long-tail keywords have no index in webmaster tools, but most of the traffic of the website is searched by our long-tail keywords. So why is this? In fact, the reason is very simple, just because Depends on our vast network of users. When many of our users search, most of them come in with the long-tail keywords of the website they are searching for, rather than the main keywords of the website. Therefore, our main method is to select long-tail keywords. It’s up to us Internet users.
The method of selecting long-tail keywords is actually very simple. From the actual selection, we can also say that it is very casual, because as long as we enter our keywords in Baidu or Google Chrome, there will be many web pages, including There are many extensions of our keywords, so these can be used as long-tail keywords for our website. For example, when we enter the word "food", there must be a lot of web pages that appear, including entries like "What kind of food is popular", "Selection of food", etc., then Such entries can be used as our long-tail keywords.
What we need to pay attention to before selecting long-tail keywords is that there should not be too many long-tail keywords, because many webmasters think that the more long-tail keywords, the better. In fact, this is not the case. You should choose according to your own ability. I The way to face such a problem is to find it slowly. Generally speaking, I feel that it is very easy for me to do this. Then after selecting, we can use our SEO optimization knowledge to optimize our website, such as long-tail Internet, exchange of friend links, advertising promotion and other methods, like this, for our corporate website builders, it is I won’t go into more details because these methods are very familiar to us.
I think these two points are enough for the selection of keywords for corporate website construction, because the construction process of such a corporate website requires us to use the application of all-round knowledge of SEO. The selection of keywords is to find a keyword for us. The direction of optimization and promotion, this is why I wrote this article. I hope it can help more webmasters engaged in this area to make the website you make more perfect and stand out among similar websites.
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