From the perspective of site SEO, will title length have an impact on our site optimization? The answer to this question is very yes. But some people may not know much about whether it is better to be long or short. According to the TF-IDF algorithm and HillTop algorithm, it is beneficial to the SEO of the site if the title is not too long; but if we analyze the traffic from a long-tail perspective, the title needs to contain some search terms commonly used by our target users. Of course, we still need to conduct specific analysis from different industries and cannot generalize.
Title is one of the most important factors in SEO. After taking over a project, whether you are a novice or an experienced person, you will take title as your priority optimization target. There are three main reasons:
Title is a very important factor in our keyword competition ranking;
The relevance of the title to the target user's search terms determines the number of page impressions, thereby affecting the overall traffic of the site.
The quality of the title has a great impact on the level of CTR (click-through rate).
Since the third reason is not the subject of this article, I will leave it aside for now. But if you analyze it carefully in the past two days, you may feel like the author that these two views are contradictory. Why do you say that?
The core purpose of a search engine is to provide users with the most relevant web content. As a condensed content of a web page, title is directly related to the "relevance" of the site. This can explain why all search engines today attach great importance to the title pair, and the weight given to the title has always been high. From our common sense, if the title of the site is "Google SEO", when the user searches for "Google SEO", the title will naturally be "Google SEO_Bing SEO_Search Engine Optimization-XXXX Foreign Trade SEO Company". More relevant. From the user's perspective, what the user is looking for is Google SEO, not Bing SEO. From the title, we can see that although the title of the latter also includes Google SEO, the weight given to it is not as high as that of the former. High.
If we increase the length of our title, the relevance of the specific keywords in our title will decrease and become related to other keywords. You shouldn’t understand this, right? To put it simply, “Google SEO Technology” only talks about Baidu’s optimization technology, while “Google SEO Technology_Learning” should have both technology and some connection with Google’s SEO training. In fact, this pattern can be found when we search for less popular keywords. If you have time, you can test it out.
Based on what was mentioned above, can we definitely say that the shorter the title, the better? The result is not certain.
The overall website needs to be relevant to the keywords that users are searching for. A site that shares users’ evaluation experience. When users search for XXX product reviews, this page will perform well in the search rankings. For a site that focuses on reviews, if the price suddenly appears in the title, then when searching for the price of XXX products, it will generally not perform well in the search results, such as Zhongguancun and Pacific, which have a large number of different keywords. The method is to use second-level or third-level domain names to create sub-sites for different topics, so that the site has a good performance in the search results of each subdivided topic. For example, in Zhongguancun's notebook channel, according to the TF-IDF algorithm, the notebook model is the main keyword, and the price or user reviews of related notebooks are derivative words. Then it performs well when suffixing words such as notebook model + price or review. Because its website theme is notebook.
Personal summary:
The length of the webpage title cannot be generally judged as good or bad, but should be analyzed in detail and related to the site content, site theme, etc. Each related industry has its own keyword search rules. The author's point of view is that when meeting the needs of site keywords, a natural keyword can often achieve the best results. For example, when users search for a certain model of notebook, they may add some basic derivative words such as price, color, and reviews, but relatively few users add CPU frequency, screen resolution, etc. When we optimize the title, we must first analyze the user's search habits through data, and then formulate our title strategy on this basis. This article was originally published by http://tucnn.5d6d.net/ , the top 10 anti-freckle products list. Please keep our address for reprinting.
(Editor in charge: Chen Long) The personal space of the author Qingqingzhidao