-
There are many classic cases of Internet marketing and event marketing, which either cost a lot or require a long time. It is relatively rare for a small-produced video to become popular in the industry in just a week like SKYCC portfolio marketing software. This video is "Confessions of an IT loser" that has gone viral on the Internet recently.
The content of the video is roughly about an IT loser webmaster who works day and night, goes through multiple careers, and tries hard to change the current situation of his life, but his unremitting efforts can never change the state of poverty. The video tells the story of the webmaster’s hardships along the way, and also expresses his confusion about the way forward. As soon as the video was released, it caused a strong response on the website. In just one week after its release, the video received more than 310,000 views on Youku alone. At the same time, the video was also posted in major SNS communities and webmaster forums, and attracted the attention and enthusiastic discussion of IT entrepreneurs and webmaster friends, becoming a hot post in major forums. The SKYCC combination marketing software mentioned by the protagonist in the video has also been remembered by the majority of webmaster friends and IT entrepreneurs, and it instantly became popular in the Internet marketing world. According to Baidu Index, within a week after the video was released, the attention of SKYCC increased by 2118%.
A video that is 5 minutes long mentions a product in only 5 seconds, and does not even show pictures of the product. How can it achieve such a good marketing effect? The following aspects are worth learning from.
First, there is the content of the video. Although the video quality is not particularly clear and the video production is not particularly exquisite, this video wins with its content. The video content is the struggle history of an IT loser webmaster, which naturally easily arouses the interest of IT entrepreneurs and webmaster friends. Especially the hardships of starting a business and confusion about the future, I believe that every IT entrepreneur and webmaster friend will have it more or less. Seeing the video will naturally arouse their emotional resonance, and they will naturally go back and pay attention to this video, and they are While paying attention to the video, I also passively remembered the product mentioned by the protagonist of the video - SKYCC combination marketing software.
Secondly, there is no trace of advertising insertion. This video is the inner confession of an IT loser. The protagonist of the video naturally mentioned SKYCC combination marketing software during the narration process, and only mentioned it once, passing by without even inserting a picture. You can’t see it unless you look carefully. come out. Just like a good soft article, advertisements can be inserted without any trace.
To sum up, SKYCC’s video marketing this time is still very successful. Although there are some minor flaws, such as video quality issues, this video marketing is still relatively classic.
Attached video address: http://v.youku.com/v_show/id_XNDMwOTMyNTAw.html
(Editor in charge: Chen Long) Author Feng Zhizi’s personal space