Every webmaster knows the importance of friendly links for SEO. Some people even say that the weight of a friendly link is equal to 100 external links. Of course, this is a rather extreme statement, but we cannot deny that a good friendship Links will definitely give you high authority.
Since the site I am optimizing is a new site, it needs to exchange friendly links. In addition, the friendly link website will also bring you more external links, so the first thing I insist on doing every morning is to put the prepared 12 All the friendly link websites have been updated and have been maintained for a long time. Of course, you will then receive many small windows to exchange friendly links, but there are many scammers or traps among them. These are easy for many SEO novices to make. Let me summarize.
1. Just look at PR and ignore Baidu
This is a mistake that is easy for both new and experienced people to make. I think most SEOs now do optimization on Baidu, followed by GG. After all, Baidu has the absolute majority coverage in China, and PR is a weight of GG. Measuring indicators, of course Baidu's weight with high PR will be relatively high, but this is not necessarily true, because PR is only updated for a long time, but Baidu's weight can be checked at all times, so it is recommended that webmasters exchange friendly links. Be sure to check the other party's Baidu snapshot and the included and Baidu backlink status. If your website is PR0 and the other party is PR4 but the other party's snapshot is half a month or a month old, then this link must not be changed. The website's authority will definitely be reduced, and you will not get the slightest benefit from his friendly links.
2. About paid links
Because my website is updated in a timely manner, the snapshots have been updated every day, PR2, and the collection has always been relatively good, so a few days ago, several small windows popped up for me, saying that two links would be posted on my website every month. Give me 200. I believe many webmasters will be impressed, but I am still very skeptical. Then I checked the contents of these two websites and found that there were no suspected violations or violations. Then I asked him about payment, over there He said payment would be made after 10 days. I asked him if there was any guarantee such as Alipay. The other party said no, so I rejected his request at that time. First of all, I feel that the Internet is very virtual after all, and there is no guarantee for such a transaction. After 10 days, you have no choice but to change the other party to QQ. Secondly, for 100 yuan a month, you can definitely buy a regular and high-weighted link. Link, the other party is definitely not stupid. Therefore, the majority of webmasters should pay attention and never take advantage of others. Although there is no big loss in hanging a one-way link to the other party for a few days, it will affect your mood and make you feel cheated.
3. About cross-links
The cross-link I am referring to is that you point to his site and the other party points to your site. I have also received a lot of messages like this recently. The other party will list a few sites with high PR for you, saying that they are links to you, and then ask you to link to several other sites. The PRs of those sites that link to you are very attractive. , there are 4-5, and the snapshots are not too old. I didn’t click in to see his site at that time, so I exchanged them. However, after a few days, I found that the snapshots of the sites that the other party linked to me were getting slower and slower. , then I became suspicious, clicked on the other party's website and took a look, and found that the other party's website was basically not updated, and the most important thing was that I found that there were more than 50 friendly links on their website, so I immediately told the other party Cancel the link. Webmasters are reminded here that if the other party has more than 30 friendly links, then don’t consider it. The weight assigned to you can be ignored, and this kind of cross-friendship is obviously suspected of deception, luring you with a big watermelon. , and what you actually get is sesame seeds.
4. Directory website and navigation station
Nowadays, many directory websites and navigation sites allow you to link to them in the name of exchanging friendly links. Everyone who does SEO knows the truth. If a website has many export links, even if the website has a high weight, it will not matter to you. It’s a huge benefit, not to mention those newly-built directories and navigation sites, so webmasters should keep their eyes open. Even if such sites want to exchange friendly links with you, they should say NO!
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Editor in charge: Yang Yang The personal space of the author Beijing Ziran Yongchuang Decoration Design Co., Ltd.