When doing website promotion and SEO, the first thing I came into contact with was friendly links. I didn’t understand anything at that time, but I actually added several links a day, regardless of whether the link quality was good or not. I felt that adding links was good. As time went by, Only then did I realize that there are too many skills in friendly links. If you don’t master them well, you will get twice the result with half the effort. Only by knowing how to exchange and manage, website promotion can get twice the result with half the effort!
Let me first talk about how I exchange friendly links:
1. First look at the snapshot. Snapshots should be new, try to be within three days, if not, at least within a week. As we all know, the importance of snapshots to a website, Baidu snapshots are fast, indicating that search engines like this website, and only like your website and your keywords The ranking will be high, so I think snapshots are the first factor in measuring friend links.
2. Included in major search engines such as Baidu and Google. Due to time constraints, when I exchange, I usually look at the collections of Baidu and Google. The collections must be normal. If there are very few collections, it is doubtful whether it has been K. This cannot be exchanged. Also, the collections of Baidu and Google cannot be too different. . Another point worth mentioning is not just to look at the inclusion, but also to look at the inclusion rate. More inclusions do not necessarily mean a higher inclusion rate. For example, two websites A and B. A has a total of 10,000 pieces of information, 500 pieces of information are included, and B has a total of 500 pieces of information. , 400 entries are included. On the surface, A has more entries than B. In fact, B has a higher inclusion rate. If friendly links are exchanged, B is obviously better than A.
3. Do not link with second-level domain names. Everyone knows that the weight of second-level domain names is not high, the space is unstable, and the traffic is not high, so try not to exchange friendly links with second-level domain names.
4. Try not to do cross-links, because cross-linking is troublesome, a bit messy, and difficult to manage. The other party may delete your link without your knowledge.
5. The other party’s friendly links should not exceed 40. This is easily overlooked by many people. Everyone wants to change to a link with a high PR. I have seen many PR0 websites, and many of the friendly links are PR4 or even greater than 4. Let’s look at their friendly links. Many of the outbound links are more than 50, and some even reach more than 100. They feel that they are taking a big advantage by replacing a low PR website with a high PR website. In fact, in this case, even if the other party has a high PR, it will bring Your weight is no longer high. So when choosing friendly links, I think the other party’s friendly links should not be too high, and try to keep them within 40. But if the other party’s PR is particularly high, it can be considered within 50.
6. Website relevance. After considering the above related situations, when exchanging friend links, it is best to find ones related to the content of your own website. I will not elaborate on this.
7. PR, you may think it’s strange that I put PR at the end because I don’t pay much attention to PR. Maybe it’s because my website is short and PR is low. I don’t pay much attention to PR because I don’t pay much attention to PR now. Of course, it would be best if you can change it to a high PR, the collection is normal, and the snapshots are new. After all, many webmasters still like to regard PR as their sword.
These are my steps for exchanging friendly links. You may have better ones to add.
After exchanging friendly links, we need to manage them regularly. Next, let’s talk about how to manage friendly links.
1. Check friendly links regularly. Some webmasters exchange friendly links and the other party will secretly delete your link after a while, so regular checking is very important. I recommend a tool http://link.chinaz.com/ to everyone. Checking is very simple and easy to use.
2. If the other party’s website shows signs of being hacked, or is indexed as 0, delete it decisively to avoid affecting your own website.
3. If the snapshot of the other party's website has not been updated for more than ten days, you can observe it for a while. If it is only temporarily not updated, you can wait. If you find that the other party's website is not updated frequently, you can only remove it.
When deleting the other party's link, you must notify it in advance. This is a matter of integrity.
Of course, stable friend links are also very important for websites, so try to consider all aspects when exchanging friend links to avoid causing trouble in the future. In addition, when adding and deleting friend links, you should be careful not to suddenly add or delete a lot in one day, which is also not good for the website.
Okay, here are some of my experiences in making friendly links. I hope it can be helpful to everyone, and I hope to add more if there are any shortcomings!
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Thanks to xiaoxi0618 for his contribution