As long as you analyze it carefully, you will find that many marketing methods can draw certain conclusions from mathematical theory. The author recently gained an experience, that is, our marketing must be based on the concept of a multiplier, otherwise your marketing will You will never get the results you deserve. The so-called "multiplier" here can simply be said to be the effect of one transmission to ten, and ten to one hundred. This is similar to the mathematical algorithm we have learned: exponential operation. In online marketing we call it viral marketing. So today, the author will use the mathematical knowledge of exponential operation to analyze the two different online marketing models of SEO and SMO.
SEO is a model with a large base and small number of times
I think most people have learned exponential operations in junior high school. Here I will review it again. The so-called exponential operations include two numbers, one is the base and the other is the exponent. For example, n raised to the power of x, where n is the base and x is the degree. To put it simply, there are x n multiplications. And when we apply this formula to our SEO, you will find that SEO is not the best online marketing model, because the base of SEO is large, but the number of times is pitiful.
Why do you say that? You will understand after the author does a little calculation below. Let’s use an analogy. For example, if you put a keyword with an index of a at the first place on the homepage, generally the maximum IP you can get is 0.2a (0.2 is an empirical value, because it is not the focus of this article, I will not go into details. )
When we know the Baidu index of a keyword, we can roughly estimate the base number in our seo mode. This base number is 0.2a. That is to say, if the Baidu index of one of our keywords is 500, then the base number is is 100.
After we calculate the base number, the other variable is the number of times. So how many times is the SEO marketing model? It is very simple. This number is very low and can be approximately equal to 1. The reason is that SEO marketing strategies are not highly disseminable. Your site appears on the search page of searchers because your page meets the user's needs on a certain issue, and general searchers will not take the initiative to spread the word about you. site. So we can say that his number is basically 1.
Although SEO strategies have certain limitations in communication effectiveness, because of their large base, if you use SEO strategies well, you can get good results.
SMO is a strategy with floating base and times.
SMO strategy is a young online marketing strategy and a social media marketing strategy. Regarding social media marketing strategies, we can say bluntly, "When your fans exceed 100 million, you are CCTV." What is the relationship between SMO strategy and exponential operation? We can say that how many fans you have, then how big your base is, and the communication ability of your fans is the number of times. Both of these numbers are variables and cannot be accurately predicted, but we can say that the higher the quality of your fans, the larger the number of your base will be.
In the SMO strategy, based on exponential calculation, your number of times depends on the quality of your content. If your content is of high quality, you can attract more fans, and it is easier for fans to spread the word. In this regard, we can also see that SMO strategy and SEO strategy are both a type of content marketing. Content largely determines the success of marketing.
From the two marketing strategies mentioned by the author above, we can clearly see that both modes of marketing require high-quality content. Content is the soul of SEO and SMO marketing. I hope this article will be helpful to everyone. This article is edited by Computer Graduation Project http://www.bycxlw.com/ . Please bring our address when reprinting.
(Editor:momo) Author taijiao's personal space