Entrepreneurship is an idea that many people who work in the Internet industry have had. Some people do not start a business because they do not have good projects, and some people have good projects but fail to start a business because they are not well run. No matter which case it is, it is because of the project's rate of return. If there are no good projects but you don't start a business, it's because you think the rate of return of the project is low and you don't do it. If there are good projects but you don't run them well, the reason why you start a business is because you don't have a good grasp of the rate of return of the project. Of course, the rate of return of a project has no fixed value and can change at any time. There are many factors involved, and it all depends on how you operate it. Let’s talk about how to improve the rate of return of a project from the perspective of SEO.
1. Selection of domain name and host
If the domain name is difficult to remember, or the browsing speed of the website is very slow, the user experience will be very poor. Users will not be in the mood to wait for your website to open, which will easily cause user loss and lose at the starting line. Of course, the speed doesn't have to be very fast, just ensure that there are no obstacles for users to browse your website.
2. Website design
This involves the website’s aesthetics, usability, description of copywriting, and presentation of key information. The role of these points will be analyzed in detail below.
1. Aesthetics is an important criterion for users to evaluate whether your website is professional. There is no doubt that a pleasing website will be loved by a large number of users.
2. Applicability refers to whether the user can learn certain information with fewer mouse clicks or without clicking. This is a feedback on whether the applicability is good or not. If I click on your website for a long time and don't find what I want to see, then I will definitely feel that your website is useless to me, and I will naturally leave.
3. The description of the copy is one of the key points. For example, there was a story about two smokers praying in a church. One of them asked the pastor if I could smoke while praying. The pastor said: No, and then another. Another person asked the pastor if I could pray while smoking, and the pastor said: Of course. It can be seen that different ways of expressing the same thing and thing can produce completely different results. Therefore, the description of the copy needs to be considered from many aspects in order to attract the user's attention.
4. The presentation of key information is what information users are interested in, and what information you want to provide to impress users. Then you must present this information in the most conspicuous position on the website, so that you have completed the job.
3. Precise positioning of website keywords
Pay attention to precise positioning. For example, if you are a local moving company in Foshan and want to build a moving website, your target customers or customers you can receive services from are basically Foshan or cities surrounding Foshan. Then when you select keywords, they must be For regional keywords such as "Foshan moving company" and "Foshan moving company phone number", if you choose "moving company" and "moving company phone number", which are relatively broad keywords, it will cost several times more to do it. Or N times the effort, even if you can get customers from all over the country, it will be of no use to you. Therefore, website keywords need to be accurately positioned.
4. Customer service capabilities
When users are interested in the product after browsing your website, they will need to consult customer service for some general questions, such as how much the product costs and what its functions are. At this time, the service ability of customer service is particularly important, and it can be said to be the decisive factor in the success of this transaction. Of course, with the service mentality of "Customers have abused me thousands of times, I treat them like my first love", the success rate will be greatly improved.
5. After-sales service
After buying something, every user is worried about the after-sales service of the product. What to do if it breaks within 7 days, what to do if it breaks within 3 months, what to do if it breaks within 1 year, these are all after-sales issues that users are concerned about. One thing is how the seller responds to the user after a problem occurs. This is also related to the user's rating of the seller. If the after-sales service is good, repeat customers will naturally increase, and word-of-mouth publicity will also appear.
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(Editor: Chen Long) Author Jizhongji's personal space
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