As we all know, website promotion on Baidu promotion or Google keyword advertising is a very direct way to increase the sales of an enterprise or company. This kind of embedded advertising is different from TV or print advertising in that it does not force people to accept the advertisement. Content, instead, is sold in the form of keywords, which do not directly target the entire audience. The ads appear only to interested users, to the extent that the users themselves have chosen the ads.
This concept of selling ads based on keywords was originally developed by Overture (the original Goto.com). This model was a huge success for Google, and later Baidu learned from this model and also achieved great success in China. It is undeniable that this model is a good thing for both search engine companies and ordinary individuals. Search engine companies have gained huge wealth through this, and ordinary individuals can avoid being bombarded with TV advertisements when surfing the Internet.
Friends who do online promotion are most concerned about ROI (return on investment). Taking Baidu as an example, enterprises or companies have improved the sales performance of their products or services through Baidu promotion, but they have also invested huge amounts of promotion fees. This kind of promotion method will have an effect immediately after promotion, and the effect will disappear immediately if the promotion is stopped, so the enterprise or company can only continue to invest in promotion. In this way, the profit obtained from promotion and the investment in promotion are like leverage. If the former is much greater than the latter, everyone will be happy. If the former is less than the latter, I am afraid no one will do promotion. If the difference between the former and the latter is not much What to do, this is our biggest concern. Let’s first see if you have encountered and solved the following problems:
1: If you sell flowers and you promote them on Baidu, but your peers often click on your promotion page, what should you do? You might say that you can ask Baidu to block IP addresses that frequently click on your promotion page, but what if your colleagues often use different computers or go to Internet cafes to click on your promotion page?
2: Have you calculated the difference between the profit you get from promotion and the promotion cost you do on Baidu? Is it really a large net profit, or are you still unsure? If you are not sure, are you still promoting blindly?
Three: Many people use third-party monitoring software to monitor clicks and other information on web pages, but do you know whether Baidu promoters often click on your promotion page? It is assumed that these promoters are all gentlemen and never click on customers' advertisements for their own performance and commissions, but are you sure that the click deductions in Baidu's backend are correct every day?
Four: Do you find that your budget is used up every day, even if it is not used up occasionally, have you ever thought about why this is? Could it be that your budget is very accurate and you believe that you are a very correct prophet every day?
Five: Baidu has stated that many click methods are invalid clicks, and no fees will be deducted even if they are clicked. But do you know how Baidu excludes invalid clicks? Do you know whether these invalid clicks really do not deduct fees? If there is indeed no deduction, do you think it is a fluke, or do you really know the reasons and results very well?
Finally, if you can identify and solve the above problems, you will save more money than you can imagine.