How to judge whether the optimization is good or not? How to identify whether the optimization is in place? Today I will talk about my website optimization experience. In my opinion, website optimization does not just look at the ranking and traffic of a website, but should pay attention to optimization. The core, why should we optimize the website? Because we need to improve the conversion rate of the website, so has your website optimization improved the conversion rate now? This is what we are going to talk about today.
It can be said that the website has no conversion rate at all since its birth. No matter what type of website it is, we can identify the page conversion rate, advertising conversion rate, and secondary conversion rate in the operation of the website. Let’s talk about these three conversions in detail. I think if you understand the fundamentals of these three conversion rates, then your website operation will become truly formal.
Page conversion rate
You can think about it, if your website only has ten people visiting your site in the early stage of operation, but five of these ten people can jump from the home page to the inner page, this means that your website page conversion rate has reached more than half, and After website optimization, your website has been promoted to Baidu homepage. At this time, your website has 100 different traffics, but less than 30 people can enter the inner page. What does this mean? It means that your website page conversion rate is not high. When the website ranking increases, your site pages are not well done. Now many websites are facing this problem: the ranking has increased, but the income has not increased. This is also the first issue we need to understand on the road to website optimization. Optimizing a website is not just about optimizing the ranking of the website in search engines. We should also pay attention to the issue of page conversion rate. If you are a Taobao website, page conversion Will a higher rate increase your profits?
ad conversion rate
Advertising can be said to be the main source of income for a website. Putting aside websites selling products and Taobao series, most websites rely on advertising for their income. But webmaster, have you ever thought about the high conversion rate of your advertising? Often many websites While focusing on optimizing the website, we have neglected to enhance the internal quality of the site. In fact, the advertising conversion rate can also be a good way for us to analyze whether the site's services are in place. If the ad conversion rate of your site is less than 10%, it means that 9 out of 10 users have not clicked on your ad. From this we can see several problems:
1. The advertisement may not conform to the theme of the website. The conversion rate of such advertisements is definitely not high and must be modified.
2. The advertisement may be in a sensitive area. Some users will directly close the website after seeing such advertisement.
3. The advertising renderings are not high-quality. Everyone knows that the first impression users want to see when entering a website is the surface, so it is best to choose some high-quality advertising surface effects.
When problems are discovered, they must be rectified. When optimizing, webmasters should not forget to rectify the on-site quality of the website. The on-site quality of the website is also the foundation of the website. We can also choose to start by rectifying the website's advertisements. This step is very simple to begin with.
secondary conversion rate
The secondary conversion rate of a website is one of the factors that determines whether the website has truly retained users. The effect that the secondary conversion rate can bring is actually better than that of users who enter the website for the first time. Why do users still enter your website? , this shows that your website has a memorable value for users. On the contrary, if the secondary conversion rate of your site is too low, it means that users do not recognize your website at all. How about such a website, even if it is bidd and optimized to be the first in Baidu? What’s the point of ranking? Users who sell products don’t buy it, and users who sell services don’t believe it. It can be said that no matter where you are on a site like this, it won’t have good results. I suggest you use statistical tools to analyze the secondary conversion rate. , see if there are any problems with your website optimization. Remember: Don’t optimize for the sake of optimization. Optimize for the sake of users. After reaching this level, I believe your site will get better and better, and the user’s secondary conversion rate will get higher and higher. .
Judging whether a website is well optimized or not cannot be determined simply by ranking, but by looking at the conversion rate of the website. If your website ranks first in search engines but the conversion rate is too low, I will I believe it will be very difficult, so webmaster friends, don’t rank for the sake of ranking. I hope you can pay attention to the conversion rate of the website while the site ranking increases. This article comes from Jinhong Shopping Network ( http://www.lipin6688.com/ ). Please keep the author's link when reprinting. Thank you.
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