The profit model of e-commerce websites is very clear, which is to earn income from selling products. Normally, traffic will affect the number of orders, but with the same traffic, there may be a big difference in the number of orders. This involves the conversion rate of traffic. The explanation of conversion rate on Baidu Encyclopedia is "Conversion rate refers to the ratio of the number of completed conversion behaviors to the total number of clicks on promotional information within a statistical period. The calculation formula is: conversion rate = (number of conversions/number of clicks) × 100% ", this formula has been explained very clearly, so in order to make the traffic more valuable, it is important to improve the conversion rate of the traffic. In order to improve the traffic conversion rate of e-commerce websites, we should pay attention to the following aspects.
Web page opening speed
Users will not wait too long for a web page to load. If the user cannot open the web page for a long time after clicking, they are likely to leave. It would be a pity if you lose orders because of the website opening speed, because spending money to buy a slightly better host and computer room can solve this problem. Ensuring the browsing speed of web pages is a very basic but important point.
Web template design is simple, reasonable and logical
Simplicity does not mean shabby, and simplicity does not mean lack. Simplicity means simplifying complex problems. Numerous product categories are logically organized to facilitate users to find what they want. The planning of website sections should be clear and reasonable, rather than complicated. On the contrary, sometimes in order to show the grandeur and scale of the website, we design the web page template to be very complex, which looks really grand and the content looks very substantial. However, in actual use, users may be confused for a while, and the website itself does not seem to have much content. This is not conducive to user experience. Complex web pages can easily cause visitor fatigue. Simple web pages are not prone to this problem.
Every detail of the web page must be done well
This is very important for e-commerce websites. E-commerce websites require users to spend money to place orders on this website, which is a relatively large threshold. The premise of being willing to spend money is that users trust this website. The details of the website are likely to affect users' trust in the website. We may not care about the misalignment of a section in a small corner of a web page and think it is an insignificant place, but users may not think so. The entire website is like a pot of delicious soup. In order to make the soup taste more delicious, we may add many different seasonings. It takes a lot of ingredients to make a delicious pot of soup, but it is very likely that the taste will be completely lost because of a fly falling into it. The actual situation may not be so serious, but we do need to grasp the details carefully.
User evaluations of the website and post-purchase effects
User reviews may be the most convincing. We are usually also used to asking around about what products are on such and such websites, etc. These reviews will affect our orders to a great extent. If you want to win good reviews and reputation from users, product quality and service must be fundamental. On the premise of ensuring product quality, you can promote yourself appropriately. You can do some Q&A on common Q&A websites. Baidu knows that the weight of search questions is very high and the rankings are also very high. This is a great place to promote your products. On our website, we can also write good reviews from users. You can set up a user evaluation section specifically to display users’ good evaluations of us. These will affect users' purchasing psychology. If people everywhere say that a certain product is good, then we may think it is good even if the product is not actually that good.
This article briefly talks about four points about the design of the web page itself. The actual situation is much more complicated than this, and there are far more things to pay attention to. This article is intended to serve as a starting point and is for reference only. The foundation of an e-commerce website is product quality and service. All our promotions and web design should be based on ensuring product quality. When an e-commerce website wins the trust and reputation of users, it is a huge asset. This article is provided by a registered Hong Kong company http://www.37int-h.com/ . If you need to reprint this article, please retain the copyright link.
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