Ranking, ranking, ranking, this should be an intermediate portrayal of the current situation of the domestic SEO market. Website optimization is to allow the website to better present itself in the search engine ranking mechanism. Ranking is a basic element, but short-lived SEO keywords Ranking will always be like a mirror in the mirror.
Let’s take a deeper look at the origin of rankings.
1. Search engines need websites that can enter the ranking mechanism.
Search engines crawl web pages through spiders, perform classification statistics, filtering, deduplication, and finally form a so-called keyword ranking series. Search engines have their own set of standards for web pages that enter this sequence. Not just dogs and cats can enter this ranking sequence at will. Only by meeting the standards of search engines can there be access conditions. Now both Google and Baidu are the only standards. The website has a good structure, detailed and reliable content. This is the website sample that search engines need, and it is also the only standard for search users to evaluate whether a website is readable.
2. Enterprises need to display ranking website keywords in search results
It is not an exaggeration to say that enterprises are the bread and butter of SEOER. As sellers in the SEO market, what they need is for SEOER to rank the website keywords related to the enterprise's products and services that he needs to display into the search engine industry through SEO. Temporarily rank queue. Of course, the ranking of this ranking is directly linked to RMB. There is nothing wrong with the idea of enterprises. From their perspective, rankings are synonymous with online advertising.
3. How much direct economic benefit does SEO short-term keyword ranking have on enterprises?
There is nothing wrong with the role of SEO in ranking website keywords, but both buyers and sellers in the SEO market may ignore the essence of SEO. It is correct for SEO services to rank website keywords, but this is only one aspect of SEO services. We all know that the biggest difference between SEO and bidding models is that the bidding model is a bidding ranking that uses money. Without the money, the rankings will disappear. SEO is a natural way to optimize website rankings, just like the Chinese people's long march. Ranking is just the starting point for a website to build a brand. If you want an enterprise's Internet brand to be like an online brand, it is also a long-term process. Enterprises should recognize it clearly. The SEO order-taking service does not end with the creation of website keyword rankings. This ranking is only for a short period of time. Once the SEO service is over, if you don’t maintain and carefully maintain your short-term results, the short-term website keyword rankings will also be lost. As time goes by, it disappears little by little. SEOER should look further. Ranking is just a temporary service suspension. Providing long-term SEO services to corporate websites is a more nourishing way to live.
In the end, the short-term key ranking of SEO through the mirror is not a sign of a mature search market, but just a small wave and a short stage in the continuous maturation of the search marketing market. Long-term win-win is the ultimate direction of SEO.
This article was published by Niu Ren Xiaoyu http://blog.sina.com.cn/1976xiaoyu . Reprinting is welcome. Please indicate the source.
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