Today's Baidu really doesn't dare to compliment you. You say that you are an original website, with high quality and no violations, but these do not guarantee that your website is a good student in the eyes of Baidu. I don't know which day your website will be plucked. , I think a webmaster would go crazy for such a situation that could happen at any time, but so what, at least in today's Chinese search industry, Du Niang still has the final say. But Du Niang is also a businessman. Since you are a businessman, you need to make money, so as long as you are willing to spend money, your website can perform exceptionally well on related keywords. As for the reason, I don’t think there is any need to explain more. However, we are also ordinary people, and we all have countless money. We will not do too many practices that exclude bidding, but we cannot be taken advantage of. The only way is to effectively improve the conversion rate of bidding.
Choose keywords carefully
This is the primary issue when we do bidding. A good keyword can bring a very large transaction conversion to the website. Therefore, when we select keywords, we cannot make subjective assumptions. We must determine the main direction of the keyword, that is, the direction of the search. The crowd has clear consumption needs and abilities. Secondly, search users should have a very high conversion rate. In fact, this is very similar to the long-tail keywords we are talking about, but for so many keywords, we cannot do it all. When choosing, you should also base your selection on the core and weaknesses of your competitors’ bidding keywords.
clever design of description
There will be a short description below each bidding keyword. Don't underestimate this description. If keywords are the first element to attract users, then description is the second element to facilitate transactions. Regarding the formulation of this aspect, I think inexperienced webmasters should refer more to the cases of their peers to see how they write. Also, don’t blindly highlight words such as professional and strong in the description, but focus on what users want to know. Clarity of the problem is the key.
Landing page design should be more user-friendly
The previous keyword selection and description formulation will give search users a certain favorability to a certain extent, and then open our website to continue to learn more, but this does not mean that the final transaction will be achieved. So we put more effort into our landing page design.
However, I would like to remind everyone that the setting of the landing page does not necessarily have to be your own homepage. It can be the page most related to the keywords. This allows users to directly read the content they want to know, and can also indirectly improve the transaction success rate. .
Regarding target users, we must make targeted placements on the landing page to effectively attract their attention. Secondly, the entire page must be concise and professional, especially in the medical industry. The content we provide must be truly useful to users. Otherwise, our website will just be branded as a copycat.
Customer service consultation on the entire landing page is also an indispensable link. After all, no matter how detailed the content is, there will be omissions, so a customer service dialog box that pops up in a timely manner can definitely grasp the user's consumer psychology.
However, if you can, try to put up call-to-action icons that can induce customer behavior, such as "online consultation", "online quotation", "order now", "troubleshooting", etc. to encourage customers to click and talk to the company. Just like the customer consultation mentioned earlier, as long as the user clicks in, the chance of success is relatively high.
The last thing I want to remind everyone is that after introducing relevant content on the entire landing page, we must add our real contact information, such as registration number, address and contact information. Maybe you think it is not necessary, but from a user perspective Question, I think everyone should know that it is necessary to do this.
Adjust bidding time and price appropriately
The content mentioned above mainly focuses on the conversion rate of bidding, and the following point is about how to spend the least money to do the most affordable promotion. The first thing to mention is to make a time difference, because some webmasters think that just setting the bidding unit price is enough. Sit back and relax, but have you ever thought that a word needs to pay such a high price every minute? Because everyone knows that the level of our bid is directly proportional to the ranking order. This is mainly due to the competition mechanism, but competitors do not set goals. When writing words, we can still be ranked first even if we only spend a dime, so we need to track down the main competitors' gaps, study when they will go offline, what their basic prices are, and what time period their rankings will fluctuate. , through a period of analysis and analysis, you can know the gap period for their bidding, and then reduce the click price specifically during this period to achieve effective use of funds.
Make a reasonable combination of SEO and bidding
In the eyes of the author, webmasters who do not do bidding if they have the conditions are too stingy, but webmasters who only do bidding are too stupid, because some words do not need to be done at all, and the conversion rate of such keywords is relatively low, so we can definitely With the help of the power of SEO, after a period of optimization, it will be pushed to a more ideal position on the homepage. For some words that the webmasters themselves do not know whether there is a market for, we can first use them for bidding and see through analysis. Whether the demand for the project or product is strong, how many people are covered, etc.
Moreover, compared with bidding, the SEO effect gives users and peers a higher level of professionalism. After all, they have made it to the homepage based on their own skills, not with money, and users are more likely to believe it. However, SEO also has its own shortcomings, such as slow results and optimization. There should be no more than 5 keywords on a page, etc. Therefore, it is a good choice for webmasters to combine price reductions during the peak sales season. In short, bidding is the vanguard, and SEO is the king.
Effectively improve your own strength and website quality
No matter how much you talk, no matter how much money you spend, if your hardware conditions are not good enough, there will still be no transactions. Just like you keep saying that you are a server and space agent, and your strength is guaranteed, but when someone opens your website, If you can't open it in 2 minutes, how can you let others believe you? And the website is full of promotional information but doesn't mention a word about your products. How can others believe your sincerity? So whether it's bidding , or assisted by SEO, both of them provide us with a platform, a basis for development, and the next focus is on our own products.
There is no loss in spending money to bid, but the loss is that people will not make reasonable use of the money in their accounts to make the most affordable bid. The above is from my website http://www.boadsh.com , you are welcome to reprint it, thank you.
(Editor: Chen Long) Author boadsh's personal space