Under the wave of domestic e-commerce, it can be said that rebate network has also developed rapidly. Although Fangli.com does not have the large-scale marketing models of e-commerce giants such as Tmall, JD.com, Sumei, etc., nor does it have attractive prices for group purchases by Twin Brothers, Fangli.com has taken a step forward since the first batch of Fangli.com emerged in China in 2006. To achieve profitability and steady development step by step. However, there are bound to be certain limitations when there is development. Today's rebate network model also faces many problems of its own. If these problems are not solved in time, they will inevitably have an impact on the development of the rebate network. Below, the author will analyze the three major limitations of Pao Ding Jie Niu.
Fangli.com is overly dependent on other e-commerce platforms
As we all know, the operating model of Fangli.com relies on other e-commerce platforms, and its role is similar to that of an intermediary, guiding its target users to other e-commerce platforms for consumption, thereby obtaining a certain commission. Although this model only requires the rebate website to play a role as a traffic guide, it is undeniable that the operation of the rebate website is heavily dependent on other e-commerce platforms. Websites need to negotiate with other e-commerce platforms to obtain sufficient profit margins. Then rebate websites can use low prices, limited-time sales, etc. to capture consumers as much as possible. If these cooperative e-commerce platforms are unwilling to compromise on price , then the development of rebate websites will be difficult.
Users are tired of aesthetics, have a single model, and have low user loyalty.
With the development of marketing models such as group buying models and holiday promotion models, consumers have become fatigued. It is obviously difficult for the rebate network model to attract consumers as it did in the past. At the same time, the increase in complaints and the emergence of counterfeit sales have also greatly reduced consumer loyalty on rebate websites. At the same time, we can also see that the competition among e-commerce platforms since Fanli.com is also extremely fierce this year. Tmall Electronics City has 200 million yuan, Newegg and Dangdang each have 300 million yuan, Jingdong has 500 million yuan, Suning.com and Gome Online Mall Each provided 2 billion yuan in promotional resources. Entering May, the six major e-commerce giants have announced that they will spend 5.3 billion yuan, and a large-scale price war is about to break out. Price is no longer a major advantage of Fangli.com. Since Fangli.com has no price advantage, why should consumers come to your site for consumption? In this regard, the rebate network cannot just stay on a single model.
Further shrinking of profit margins
According to relevant data, in the first half of 2012, the overall cost of sales in the e-commerce industry increased by 15%, including logistics, personnel wages and house rental costs, which invisibly reduced the discounts offered by cooperative e-commerce platforms to rebate websites. space, when these cooperative e-commerce platforms increase by a few, then the rebate platform will not be able to attract more new consumers at the most affordable prices, as well as the stickiness of old consumers. At the same time, domestic e-commerce giants are engaged in price wars It is also constantly compressing the market share of rebate network. This makes rebate websites that have already lost their price advantage add fuel to the fire.
As a rebate website, it is impossible to survive alone in the extremely competitive domestic e-commerce market. Only by recognizing the current situation can we win long-term development for ourselves. This article comes from the breast enhancement product ranking list http://himusic.5d6d.net/ and is handwritten and original. Please keep the source when reprinting.
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