How to rank your website? There are three main points:
1. Easily included:
Indexing is the basis for ranking and clicks. How to get your page indexed is the most important thing.
A. Website structure:
Search engines include your website through the submission of web pages (that is, self-submission), external links, and internal links. Then the structure of the website is based on internal links. If the structure and navigation are unclear, it will be difficult for spiders to crawl internal links.
It is recommended that small and medium-sized websites have no more than three layers of structure, including the homepage, list page, and inner pages, which is conducive to spider crawling. The site map will list all the links, which is convenient for spiders to crawl, but it is not suitable for large websites. (Baidu Webmaster Platform provides sitemap and you can apply for it).
B. Selection of subdomain names and directories:
There is no need to open it for small ones, but it is necessary for medium ones. If the subdomain name and directory are not selected well, the inclusion will be affected. Generally, subdomain names can be set up when the directory contains a lot of content. If the correlation between the two directories is low, you can open a subdomain name, but it must have content, otherwise it will be considered cheating by setting up a site group.
Path problem: Dual paths cannot occur (or even quadruple paths, that is, pseudo-static, but no 301)
2. Better ranking:
A. Page title setting: The page title reflects the main body of the page, that is, what the page is about. Core keywords appearing on the title will get good weight. (That is, if the user searches for a word, it will easily get a high score if it appears in the title).
B. Content construction:
What is original does not necessarily mean it is good. Even if it is original but does not meet user needs, it is useless. Meeting user needs is the top priority (originality must also meet user needs)
If the page is taken over (the prerequisite is to meet user needs), and pictures, adjustments, etc. are added, it will be more valuable, which is called "content gain".
C. Promotion of external links: Normally, the higher the number of user references to a page, the higher the weight of the page. However, most of the external links are sent randomly to users who do not need and do not like them. The correct approach is to simulate users' communication behavior to make natural connections to achieve satisfactory external link promotion results. For example, if a user searches for "Where can I get a bus card?" we can add anchor text to connect "How much does a bus card cost?" This is the user's expanded demand and is more valuable than sending N multiple external links.
3. Better clicks:
Click weight: If the number of clicks on a page ranked 19th increases within a short period of time, its ranking will rise.
According to this principle, we must make good use of MATE information. Title and Description are very important, that is, unique things that others have not considered and things that reflect the value of the website. For example: If the same translation company joins the "national certification", it will stand out.
How the website is positioned, where the users are, and what we can provide users. Based on these, we will better optimize the website. The website will be easier to include, get better rankings and better clicks. At the same time, the website’s ranking on Baidu will be “strong and lasting”!
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