Domestic grassroots webmasters pay great attention to the ranking of websites, especially Baidu’s ranking. The higher the ranking, the higher the income. Therefore, grassroots webmasters have more or less SEO optimization skills, but many people are not interested in SEO. The technical aspects are still limited to content updates and external link additions, but I don’t know that Baidu now pays more attention to content quality and external link quality, so many webmasters will experience the torture of their website’s Baidu ranking suddenly declining, so the website’s ranking suddenly drops. What is the reason for the decline?
Many people think that the website has been banned due to excessive SEO optimization, while some people are more optimistic and think that this is a normal adjustment by Baidu. As long as you insist on updating the content and building external links, the ranking of the website will improve over a period of time. You can still come back later. In fact, both of these views are one-sided. The author believes that only investigation can have a say. The following is the root cause of the sudden decline in the Baidu ranking of the website summarized by the author!
One: Find the reason in the content. After all, the content is the soul of the website, and the content is also the place where problems are most likely to occur. For example, excessive pseudo-originality and excessive collection lead to a serious decline in the quality of the website content. Another situation is the website form. It is a single page. It is impossible to build rich website content with this kind of single page, let alone achieve perfect internal link optimization. Therefore, it is very difficult for such a website to obtain better weight, so the content is of poor quality or A website that is too streamlined is more likely to suffer a sudden drop in the Baidu ranking of the website!
Two: Find the reason in the friend links. This is something that most webmasters tend to ignore during the optimization process. They think that the more friend links the website has, the better. However, friend links often bring you serious problems, such as with you. If the website with friend links is demoted, it will also affect your website. If the website with friend links has too many friend links from others, the weight imported to you will be very small, and it is difficult for a new website to compete with some high-profile websites. Websites with high weight carry out friend links, so now the operation method of site groups has emerged to strengthen the construction of friend links!
Three: Find the reason from the website space. Many people’s website space is shared with others. If other websites under the same IP as yours are seized, it will also affect your website, so when you find yourself After the website ranking suddenly drops, you should also check the server's log file to see if the spider's crawling is normal, and whether the website under the same IP as yours has any signs of being taken over! To determine whether there is a problem with the website space!
Four: Find the reason from the external links of the website. We know that there are many forms of external links to the website, but the quality of many external links is very poor, such as forum signature external links, text external links, etc. These are of poor quality. External links often become victims of Baidu algorithm adjustments, so you must win with quality when building external links. While ensuring quality, pursue a certain quantity. In this way, every time Baidu adjusts you will benefit from the high quality of the website. few! Otherwise, the ranking of the website will continue to decline!
It’s not scary that a website’s Baidu ranking suddenly drops. What’s scary is that when you discover this kind of problem, you panic and do it according to theoretical knowledge without mastering the method. This will often make things worse. As long as you do it in the right way. Based on the analysis, find out the reasons for the sudden drop in website rankings and take appropriate measures, which will help you quickly restore your rankings! Source of this article: http://www.wowawowa.cn/The first list of weight loss pills, please indicate when reprinting, thank you!
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