For webmasters doing SEO optimization, the most feared thing is a drop in ranking. If the webmaster doesn’t know why the website ranking will drop, you might as well compare the website with the following reasons to see if the following examples are Does it match your website?
1) The space used by the website or the server is unstable. Either the access speed is slow or it often cannot be opened!
As one of the most common reasons for the decline of website rankings, space hosting has always been a worry for webmasters. If the space currently used by your website often cannot be opened, or the access speed is particularly slow, Sha Yu is here I advise you to buy a high-quality space as soon as possible to replace this problematic space, otherwise the next time the webmaster will face the problem of ranking decline!
2) The website may be changed in the near future, either the website keywords are changed, or the template or source code is changed!
Compared with Google or other domestic search engines, Baidu hates an unstable website. If you frequently change the website keywords or modify the website template many times, then it is not a matter of why the website ranking will decline. Strange thing!
3) The website’s external links are seriously lost, resulting in insufficient “number” of external links, which affects the website’s ranking!
As the saying goes, "Content is king, external links are king." In many cases, a website's ranking depends on external links. If the external links you posted on other forums or websites that day are deleted, it will definitely affect the ranking. Therefore, if the webmaster wants to restore the original ranking, the best solution is to quickly replace these external links!
PS: Although Shayu also feels that he is a bit verbose, but I still want to remind all webmasters that when publishing external links, it is best to control the number, and be careful not to add too many external links in a short period of time. chain, otherwise not only will it not be able to help the website, but it will also be punished by Baidu!
4) The website is optimized or over-stuffed with keywords, which is considered cheating by Baidu and is punished!
Webmasters who over-optimize or cheat on optimization will be punished by Baidu. Depending on the degree of over-optimization or cheating, the penalties received will be different. Because search engines must maintain rules and maintain fairness, if a website quickly improves its ranking by exploiting loopholes in the search engine algorithm, or uses black hat cheating methods to skyrocket its ranking. Not only does it hurt the user experience, it hurts other quality websites, but it also goes against its own fairness. Therefore, Baidu will give this type of website a warning of a ranking decline at the beginning. If you don't correct it, then the next step will be This is Station K!
This article was originally written by Yunifang Mask and was first published on the A5 website. Please keep the source link for reprinting: http://www.3489.com.cn/
Editor-in-Chief: Yangyang author Sha Yu’s personal space