The recent update of Baidu's algorithm has caused many webmaster friends to complain about Baidu's unkindness, especially for some webmasters who run corporate websites. Most corporate websites have been affected by the algorithm update, and the website has been wiped out. trace. Baidu's algorithm is constantly being upgraded and updated. How can the hard-working webmasters cope with this frequent algorithm? The author will share with you his own coping methods.
First: remove spam content from the website.
Baidu officially stated strictly that a large number of low-quality websites will be punished in the 6.28 update. Facts have shown that there are indeed a large number of heavily collected and pseudo-original websites that have been punished. In order to survive safely in the Baidu algorithm, the first thing to do is to remove website spam pages. If there is any data in the website that is useless, incomplete, not suitable for users, or it is completely collected data, especially the "bridge pages", "advertising pages", etc. that exist in the website, it is recommended that the webmasters should do it as soon as possible. Remove such junk content. When a spider comes to a website to crawl content, even if you don’t have high technology to tell whether it is fake originality, you can put it on different URLs based on the title of the website, whether the same content is the same, and whether the title, tag, and internal link anchor text of the page are The presence of a large number of the same keywords, etc., will be the criteria for spiders to judge whether it is spam content. Webmasters must search the website. Web pages with such content need to be removed immediately to avoid long-term impact on the quality of the website.
Second: Remove cheating links.
Cheating links are very common in corporate website optimization. In order to quickly improve keyword rankings, webmasters will buy a large number of links into the website. Many links come from spam picture sites, or websites that do not rely on formal optimization methods to rise. Although these links can improve website rankings in a short period of time, the Baidu algorithm of 10.23 will punish websites with cheating hyperlinks, so webmasters can no longer exploit loopholes. Black links, cheating one-way links, and meaningless cross-links can all be used from removed from the website. External link optimization is the soul of website optimization. If a website wants to survive in the long term, it needs to find high-quality links for the website after removing spam and cheating links. For forums, you can go to: A5, SEOWHY; soft article platform: A5, iResearch , donews; blogs: Sina, Tianya, Sohu; classified information: 58, list, common people; directory websites: Tuiyou.com, website navigation station, etc. Cheating spam links are not necessary. Webmasters can only find links from the above high-weight websites, or follow Baidu's optimization rules to survive for a long time.
Third: Strengthen the construction of high-quality content
The saying that content is king has always been respected in the webmaster community. Facts have proved that only high-quality content can keep a website operating for a long time. After undergoing frequent updates of Baidu’s algorithm, webmasters have to focus on the website. content construction. After removing the optimization methods that Baidu does not approve of, what the website needs is to attract spiders to the website to crawl new pages and give the website new weight. How can we build high-quality content? The following points are indispensable for high-quality content.
First of all: build content for users and understand what kind of content your users need to come to your website, whether it is how to use the product, the company's product display, the use value of the product, or the specific price of the product, etc. These will all become Webmasters build sources of content. It turns out that when building high-quality content, you cannot just copy and paste content from the Internet. Webmasters need to explore and provide content for users themselves. The title of the web page should be in the form of content name + keywords + company name. The same title cannot be used for the entire website. This is a taboo for website optimization.
Secondly: Build content for search engines. Spiders come to the website to crawl the content. What they need is to be able to crawl the desired content smoothly. There should not be a large number of Flash, pictures, hidden text, JS code, dead links, etc. in the website. These All of them will affect spiders' crawling of website content. To avoid the appearance of such factors in the website, add alt tags to images, use as little flash and JS code as possible, and simplify the website code so that the website can be crawled by spiders faster and more thoroughly.
Baidu's algorithm is constantly being updated, but it remains unchanged. As long as we optimize according to Baidu's official requirements, put customers first, and put the main optimization energy into website content construction, only Only by building content well can we cope with Baidu's frequent updates. I hope the coping methods shared above can help webmasters better survive Baidu's disaster.
Original source of this article: http://www.hlqxc.org First published in A5, please indicate the source when reprinting.
(Editor: Yang Yang) Personal space of the author Strontium Strontium