For webmasters, Baidu in 2012 is undoubtedly a headache. This year, Baidu’s algorithm has undergone very big changes. Those sites that have been K-listed have sad faces, and those that have not been K-listed are also very confused, and they can’t find the right one. direction. Since 2012, the era of "internal links are king and external links is king" has passed, and we have ushered in a new SEO era. Facing the arrival of this new era, what should we do and how to cater to Baidu so as not to be implicated by K station and obtain a good ranking.
1. Analyze the industry and understand user needs
Only if we understand the industry well enough can we know the needs of users and meet them. So how to analyze the industry and analyze user needs. The simplest and most practical way is to analyze based on the Baidu drop-down box and related searches. Take translation company as an example. When we search for this word on Baidu, a drop-down box appears with translation company quotations, translation company recruitment and regional vocabulary, such as Beijing. translation company. Through this, we can judge the needs of these users, so when we layout our website, we must include a specific quotation on the homepage layout. There is also the need to highlight our regional identity.
2. Website content must be specific.
With the continuous improvement of Baidu's algorithm, Baidu has higher and higher requirements for the specificity of website content. Specificity means that the content of the website should be single and not miscellaneous. The best examples are 58.com and Ganji.com. They used to get very high traffic from Baidu, but now they are ranked very low. The reason is that there are now professional websites that get better rankings, such as recruitment and rental. of, moving, etc. In this regard, you can try searching for some products on Baidu. It will be very obvious to see if the top ranked website is a website with a single product.
3. The website must not accumulate spam content
It can be said that the several times Baidu K-sites were deleted this year, all of them were sites with accumulation of junk content. Nowadays, the Internet information is getting larger and larger, and with it, there is more and more spam information. In order to cater to the user experience, it is reasonable for Baidu to take such measures. So as webmasters, we should provide what users need. Don’t include a lot of ads in your articles or have a lot of pop-ups on your website.
It is also worth mentioning the corporate website. Many corporate webmasters will add some modules such as industry information and technical exchanges in order to update every day and make long-tail keywords. However, these contents have very little relevance to the products of our website, and this The vast majority of some users have no purchase needs, which will increase the bounce rate of our website and will be considered a spam site by Baidu.
4. Prepare breadcrumb navigation
In order to better satisfy the user experience, search engine results began to use breadcrumb navigation. So as webmasters, we must cater to Baidu's preferences and do a good job of breadcrumb navigation.
This is Baidu’s own product
Here are the search results for larger sites
5. Seek high-quality external links
Everyone is saying that it is not necessary to have too many external links, but to be precise and have high-quality external links. But what kind of external links are high-quality? First: if they can be clicked. It can be hypertext or anchor text. External links in the form of plain text are not weighted. Two: The correlation should be high. For example, for the website of a translation company, it is best to post it in a community or forum related to translation. If such websites are difficult to find, we will post it elsewhere, and the content must be related to translation. Three: Be stable. Many webmasters will go to portal websites to send external links, but the external links in these places are very unstable. We need to look for good external link resources, such as A5, which is very good.
I believe that by doing the above five points, we will be able to cope with the improvement of Baidu algorithm well. The above articles are compiled and published by http://www.fygsbj.com , please keep the link for reprinting, thank you!!
(Editor in charge: Chen Long) Author Nuanyang’s personal space