Three months have passed since 2012, new SEO methods are also changing, the ranking of websites in Baidu is constantly changing and updating, and webmasters are not calm mentally. Baidu has also undergone a lot of changes recently, and it is undoubtedly a difficult time for the new site. What changes have been made to Baidu’s ranking algorithm in March? chongseo has combined ideas and practice here, let’s take a look!
1. Old domain names have high weight
Choosing the right domain name is very important. The domain name not only provides the conditions for users to enter the website, but more importantly, it is the necessary condition for Baidu to track the link. Often in the process of website construction, webmasters will first think about the domain name of the website. Here, the age of the domain name is more important. In March 2012, judging from the ranking of the keyword group blog in Baidu, there was a big change, especially the ranking of the website with the old domain name was very good. www.chongseo.com used to rank 3rd, but now it is between 5th and 8th. Therefore, it is not difficult to find that Baidu has increased the weight of the old domain name.
2. Baidu sharing upgraded again
In 2012, Baidu ranking algorithm was constantly updated and improved. Everyone should also understand that Baidu snapshots were followed by a thumb pattern, which suddenly disappeared a few days ago and then reappeared in the past few days. Followed by a sharing value, this is the result shared by Baidu. Baidu sharing has officially started to be used, and baidu sharing codes are embedded in all major Baidu products. From this we can see that it is right for Baidu to share values that affect rankings, but we will not see that rankings will increase if you share more. There is no such numerical relationship. Baidu sharing can also be brushed, but Baidu found out in the March update that it was a factor that caused the sharing to be brushed, and it can be effectively deleted. Chongseo is still not sure how to delete it. It may be to check those sharing websites to see if it has actually been shared, or it may be some other method. We will only study it later.
3. Internal link score increase
In the rankings, what webmasters care most about is whether the content is substantial and whether the link structure is reasonable. After careful inspection over the past month, I found that Baidu has increased the weight of the number of internal links. The number of links is a serious issue. Many webmasters create insignificant links in the content of articles for this link. However, chongseo found that doing so is indeed effective for Baidu rankings, but it does not help the user experience. It depends on yourself. The choice was made.
4. The external link score of related domain names increases
Baidu not only increases the weight of the number of internal links, but also increases the weight of the breadth of external links in external links. The breadth of external links here refers to the number of relevant domains of external links. In the past, Baidu also paid attention to the number of external link-related domains, but Chongseo learned through practice that so far Baidu has increased the weight of the number of external link-related domains. Although it has an effect, it is not very obvious. You can try it. Related Domains are increasing.
The above is chongseo’s practice and some thoughts on Baidu algorithm in the past month. If there are any mistakes, you are welcome to correct me, thank you!
Editor in charge: Yangyang Author’s personal space at chongseo.com