At the end of each month, many webmasters begin to worry about whether Baidu will make algorithm adjustments next month. People in the forum are panicked, fearing that their websites will be affected. In fact, as long as you grasp Baidu's expectations and development trends, and at the same time drive your website towards the general development trend of the Internet, you don't have to worry about algorithm adjustments. To this end, the author will also talk about some of his thoughts on Baidu’s expected adjustment trends.
1. Website content. As for content, judging from the collection trend, there will be less and less similar content included. As a webmaster, if the weight of the website is high enough, you can adopt the method of synchronous updates and try to include the content you copied first. Otherwise, such content may not be valid for Baidu. If it cannot be updated synchronously, pseudo-originality must be done. For websites with more resources and columns, pseudo-originality must be achieved. A large number of original titles and original text copies will only gradually reduce the weight of the website. Regarding originality, I believe that few professional webmasters can operate it. Personally, I suggest that webmasters who are capable of originality can submit original content and improve high-quality website external links through soft articles. If you only publish original content On your own website, for sites that publish too much content every day, the effect of increasing the weight is not as great as soft article submissions.
2. Website external links. For Baidu, after the new year, it will greatly strengthen the management of external links to the website, and set higher requirements for the real-time, update rate and quality of external links. Many webmasters also found that after a few days after the soft article was reprinted, the number of external links reposted by the soft article decreased day by day; Baidu previously also regarded the internal links of part of the website as the effectiveness of the website's external links, as a quantity superposition. At present, Baidu has strengthened its management and made a stricter distinction between internal links and external links on the website. All signs indicate that Baidu is gradually strengthening the standardization of external links to websites. While webmasters are spending their efforts on external links, they should also pay more attention to the legality, regularity, quality and other aspects of external links to improve external links. techniques and methods. However, in terms of external link buying and selling, Baidu has not yet seen any obvious changes and adjustments. I believe that there is still a certain market for external link buying and selling. After all, this is also a manifestation of the capital power of the website, and it can also be regarded as a kind of website. strength.
3. Weight and ranking. Regarding website weight and keyword ranking, Baidu relatively pays more attention to business users and enterprise users, and has more stringent requirements for individual webmasters. Therefore, everyone has found that it is difficult to build a new website in a short time without certain website resources. This is not a good thing for new webmasters. But it is good news for website owners currently in operation, because the market is expanding and it will not be easy for subsequent competitors to catch up. As long as you operate the existing websites well, you can still achieve good results. For webmasters who have a large amount of website resources and human connections at their disposal, it may also become easier to operate multiple websites simultaneously. Compared with the cheating methods of war groups or using a large amount of website resources in hand, Baidu has become more sensitive. For webmaster friends who do not have sufficient technical and capital strength, they try not to think about implementation. If others can do it, they may not necessarily succeed. There is only one hao123, and not everyone can sell spirulina.
4. User experience and reputation. Everyone is saying that Baidu is paying more and more attention to the user experience of the website. In fact, it is only reflected in the search engine's page structure, website content popularity, website update rate, and external link indicators corresponding to the website's weight. If you work hard in these aspects, Baidu will think that you are a website with a good user experience. If the user experience is simply understood as whether the website template is beautiful or not, and whether the website color matching is appropriate, then the webmaster may be overthinking. Search engines are not so limited. For user experience, they use some side measurement indicators and detection methods to achieve it from the perspective of technology combined with users. Regarding word-of-mouth, the author has to mention the role of soft articles here. Submitting more soft articles is very effective in improving the reputation of the website. Judging from the experience of small IT bubble halls, soft articles have been published more frequently recently. More than 20 people directly search for "IT bubble hall" on Baidu every day, and Baidu now even provides special reminders when searching. As for some webmasters who can generate drop-down entries or Baidu index, that is an important sign of improving reputation. Whether it is handled manually or technically, in Baidu's mind, user behavior and habits will always be the first priority. As a webmaster, you must understand Baidu and Baidu's ideas from a strategic perspective.
For a search engine, only a few parts can be changed and adjusted, and the parts that remain unchanged are worthy of our attention and attention. Everything and any website remain unchanged. The author believes that as long as you work hard on these aspects, find the right method, don't go astray, and build your website honestly, I believe that even if Baidu adjusts it, it will not have much negative impact on your website. Instead of worrying every day, it is better to take things step by step and be a happy website owner to feel at ease. The copyright of this article belongs to the webmaster of IT Bubble Hall www.3ppt.com . Reprinting is welcome. Please indicate the source.
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