How can you redirect your old URL name to the new one. We told you that if done correctly, search engines will transfer the value of inbound links to your new URLs. But no one knows how long search engines will do this. Just like the post office eventually stops forwarding mail to new addresses, eventually search engines will get tired of treating links to your old URLs as links to your new pages.
For all of these reasons, you should check your inbound links regularly. When your URL changes, make sure that the correct redirects are in place, and also contact the important source sites of the internal links so that they know that they should change the URL of their link. (If you want to do that. This contact is also a great opportunity to suggest better link anchor text or update the description of the link.) Because you want to focus on the most important links first. You can prioritize them based on 0009lc PageRank, using some of the tools we listed in Chapter 13. As an alternative, you can set priorities based on the referrals you get from each link, data that your website metrics tool can provide. No matter what method you use, you want each of these old links to be changed.
But even if you don’t want to change URLs, you still want to check your organic search landing pages every month for inbound links—SEO experts often call these links “supporting links.” If you're actively running a link-building campaign, you should look at the progress every month. You'll also want to keep track of which pages are losing links - they may become targets for your link-building campaigns. But you can track a lot more than these site link numbers. You can analyze the links that lead to your search landing pages and compare links that link directly to competitor pages for the same keywords.
You may also decide to measure the effectiveness of your link-building campaigns. Of the requested links, how many requests actually resulted in a link to your site? How can you improve your inbound link ratio? You might see better targeting, improve your email copy, or improve your site to See if you can attract more links. Links are important for conversions and organic search rankings. So check your link measurement results every month to avoid problems.
Article source: http://www.qysem.com