There are already many classified information websites, such as Keqiji, Ganji.com, etc. In addition, portal websites such as 163 and QQ all have regional classified information. Does this mean that new entrants have no future? Of course not!
The first choice city should be moderate in size and avoid sharp edges. It is more troublesome to promote websites in big cities like Beijing and Shanghai, and such websites may already exist, so there is no need for us to compete with them. The cities selected should be medium-sized city-level cities or larger-sized counties or districts. Such cities are of moderate size and have a certain number of users, but are not particularly large, making it easier to promote.
Secondly, we chose small and medium-sized cities because existing national classified information websites are not yet capable of collecting all the information on such cities and promoting it in the region.
The content of the third information. The message must follow a practical reason. It should be really interesting to users in the region and really helpful to their lives. At the same time, the main user group should be middle-aged and young users.
The fourth specific channel: Second-hand transactions, real estate transactions, logistics, job recruitment, making friends, etc. are all popular content. For example, the author lives in a small city in northern Jiangsu. There are one to two hundred pieces of content on second-hand transactions, logistics, and job recruitment on a local website every day.
The second is the business information in the region. In the early stage of the launch of the website, a dedicated person can classify the area by streets, functions, etc. and include it in the website for free. Specifically, for example, you can add all shops and businesses on Jiefang Road for free. At the same time, users can also search for a restaurant on Jiefang Road using the keyword "catering". In short, it is to facilitate users to find information. The initial workload is a bit heavy, but it is not particularly difficult if the city is not particularly large, and only major stores can be included in the early inclusion. The collected stores can be comprehensive shopping malls, specialty stores, KTV, bars, etc.
Fifth promotion: After the preliminary preparations are completed, a batch of leaflets (pictures, brochures) can be produced together, and they can be hung or distributed for free in the merchants who have settled in the city. At the same time, they can be distributed on the main roads in the main urban area (this is the case in Small and medium-sized cities are OK), and some interactive activities can also be organized to build popularity.
Sixth content: The content here does not refer to the initial content, but to the updates after the website is established. After gaining a certain popularity, users will take the initiative to publish information such as second-hand, logistics, job recruitment, and making friends. Secondly, some shopping malls and larger specialty stores will generally have dedicated personnel responsible for online publicity, allowing them to come Publish for free. If the shopping malls in the area cannot do this, you can sign an agreement with them to help them update their information for free.
At the same time, depending on the size of the city, you can consider having about 2-5 information officers, and ask them to check by area every day to see if there is the latest promotion information, discount information, new product information, event information, etc. in their area. Some of them will be released immediately. , and also requires settled merchants to take the initiative to contact and release it when they have such information.
In this way, content related to people's lives and leisure in this region can basically be included, and then you can make money. For example, charging for publishing information, charging for setting up special areas for large shopping malls to promote, etc. In other words, it is equivalent to having mastered a media, and the operating cost of this media is relatively low. Of course, if you want to expand, there are many ways, such as contracting a page of a certain newspaper in the region and publishing the information collected on the website in the newspaper (of course, this refers to paid information).
Note: The reason why such websites can make money is because national classified information websites cannot localize information. It is still possible to seize this opportunity and become a small millionaire.
In fact, although various types of websites are emerging in an endless stream, latecomers and newcomers can still create promising websites as long as they find the right positioning, the right foothold, and the profit model.