With the development year after year, the 618 Shopping Festival has become one of the most important e-commerce shopping festivals in China. As the largest e-commerce giant in the country, Taobao platform will also launch a large number of promotional activities during the 618 period to attract consumers. , of course, if you want to save money on shopping and buy things, it is very important to understand the promotion time of the Taobao platform. Therefore, this article will introduce the Taobao 618 promotion schedule to help you grasp the discounts in time and buy your favorite products.
1. 2023 Taobao 618 event time
2023 Taobao 618 event (event time, event content, event arrangement, event rules)
The overall time of the Taobao 618 event in 2023 is May 24-June 20 (June 4-13 is the daily event)
Taobao 618 event pre-sale event time:
May 24, 2023 - June 3, 2022
Taobao 618 event spot activities are divided into two waves:
(1) A good start
Event warm-up: May 29, 2023 - May 31, 2023
Formal activities: June 1, 2023 - June 3, 2023
(2) Carnival Day
Event warm-up: June 14, 2023 - June 15, 2023
Formal activities: June 16, 2023 - June 20, 2023
In addition to official full discounts and super red envelopes on Taobao 618 in 2023, major merchants will also issue a large number of hidden product coupons and rebates in order to increase product sales and rank higher. Consumers can buy their favorite products at lower prices during 618.
2. Contents of 2023 Taobao 618 activities
How to play:
1. Cross-store discounts:
In 2023, Taobao's 618 mid-year sale will also launch cross-store discounts: 20 off for every purchase of 199, 50 off for every purchase of 1,000.
There is no need to collect coupons to play the full discount method, the system will automatically reduce the full amount
2. Theme features:
Featured supply: brands, industrial belts, new businesses, special sales, tens of billions of subsidies
"Shopping around and buying" content venue, "Buy with them" expert venue
Treasure Shop Raid
Ten thousand coupons issued at once, interest-free in installments
Taobao nightclub (sale at 20:00 every day, with 20% off coupons, 30% off coupons, and 50% off coupons)
3. 2023 Taobao 618 event arrangement
The detailed time is as follows:
1. Activity warm-up:
The first wave: May 29, 2023 00:00:00-May 31, 2023 23:59:59
2. No preheating
The third wave: June 13, 2023 00:00:00-June 15, 2023 23:59:59
3. Formal activities:
The first wave: June 1, 2023 00:00:00-June 03, 2023 23:59:59
Second wave: June 4, 2023 00:00:00-June 12, 2023 23:59:59
The third wave: June 16, 2023 00:00:00-June 20, 2023 23:59:59
4. 2023 Taobao 618 event rules
2023 Taobao 618 event (event time, event content, event arrangement, event rules)
1. Tmall merchants must meet the "Tmall Merchant Marketing Access Basic Rules", and Tmall International Platform* ("*" please refer to the explanations of these rules for details, the same below) merchants must meet the "Tmall International Marketing Activities Basic Rules"; This investment request will be subject to system verification based on the indicator data at 0:00 on April 10, 2023;
2. Merchants who sign up to participate in the event must meet the event rules of "full discount across stores" and "seller's version of freight insurance".
3. Merchants who sign up to participate in Tmall 618 should provide consumers with price protection services for store event products according to event requirements.
4. Tmall will adopt a merchant selection and targeted invitation system based on the overall strategy of Tmall 618, giving priority to merchants that can better serve consumers. The selection criteria include but are not limited to brand awareness, activity compatibility, and consumer demand. , store opening time, integrity management status, comprehensive performance in various previous Tmall marketing activities, competitiveness of products and their prices in marketing activities and daily operations, resource investment and focus on Tmall consumers, freight insurance and service guarantee status, etc.;
5. The choice between Tmall and merchants is two-way. Before reaching an agreement, either party has the right to decide whether to cooperate with the other party. The cooperation between Tmall and merchants on Tmall 618 is free of charge;
If you are a merchant participating in the event, you must abide by the rules of Tmall 618 event, otherwise you will be kicked out!
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