Recently, Taobao Mall officially changed its name to Tmall, causing quite a stir on the Internet. The origin of Tmall's name is the homophony of Tmall, and the name change of Taobao Mall also shows that Taobao Mall is eager to distance itself from Taobao and take a high-quality route. While most people are only paying attention to this incident, many Taobao customers have already taken action and started Taobao customer marketing by taking advantage of this hot spot. Next, we will look at the business opportunities brought by the Taobao Mall name change event through several cases.
Case 1: Tmall malls are springing up like mushrooms after a rain
Now when searching for "Tmall" on Baidu, except for some news and Baidu's own products, basically the first few pages are occupied by various "Tmall malls". Through the analysis of these websites, the author found that these websites have several common characteristics: 1. The registration time is short, and they are basically domain names registered after Taobao Mall changed its name; some are new websites made from old domain names, through Baidu snapshots You can also see previous websites. 2. The titles all contain keywords such as "Tmall" and "Tmall Mall". 3. They are all Taobao websites, but there are many types, including CMS, API, and single-page sites.
Now that the new year is approaching, there is no army of Taobao customers switching from "Taobao Mall" to "Tmall", and users and media are not paying much attention to Tmall. This time is the best time to seize a favorable position. According to the author's long-term observation, if your website occupies a better ranking for a certain keyword, even if someone else's website has a higher weight than yours, it will not catch up in a short period of time (except of course for the disparity in strength). Therefore, when there are relatively few competitors and users, and there is a relative gap in the market, the proverb "the early bird catches the worm" is quite practical. We have reason to believe that these first batch of gold diggers will get a lot of benefits from this.
Case 2: Using Baidu products to promote Tmall
Baidu products have always been a battleground for military strategists. Due to the extreme popularity and high weight of Baidu products, it has become the preferred promotion venue for Taobao customers. The following will take the author's own promotion as a case to introduce how the author uses Baidu Tieba for promotion.
First, the author entered Baidu Tieba "Tmall Bar". In Tmall Bar, the author found that this post bar was actually suggested a long time ago. It was originally a small and quiet post bar, but it happened to happen that Taobao Mall changed its name to Tmall. So the author sent an advertising link to Taobao, and brought more than 100 IPs that day. The link was the Taobao link pointing to the homepage of Taobao Mall. Although this post has been reported and deleted by colleagues, the author feels that the experience is still worth sharing.
Some friends think: If you post a link on Tieba, it will definitely be deleted. Even if it is not deleted by Du Niang, it will be deleted by the bar owner. Not really. Everyone knows that mp3 can be inserted into Baidu Tieba now. All we have to do is go to Tieba Mall to buy an mp3 music player, and then insert music into the post. The music address is our Taobao link, but you must add ?.mp3. at the end to add it successfully. After the post is published, others can click on the link to enter our Taobao customer link.
You also need to pay great attention to the way the posts are written. For example, the advertising posts posted by the author were not only not deleted, but were also enhanced by the bar owner. The reason is that it captures the mentality of the bar owner who hopes that this post bar will not be disturbed. The author said in the post: "I hope those who play AD and watch onlookers will move to Taobao, so that we, the owner of Tmall Bar, can be quiet!" The inclusion of advertising is also very important. The author cleverly introduced the advertisement (i.e. mp3 player) like this: "Since many friends may not know the URL of Tmall, I would like to announce the URL of Tmall's homepage: In fact, Tmall is the original Taobao mall. If you are lazy, just click below. Here’s the link.” This cleverly leads to our Taobao customer link.
You don’t need to watch this post because it has been reported to the bar owner by fellow Taobao customers for deletion. This also shows the fierce competition among Taobao customers now. If you post a link in front of others, your colleagues will disrupt your situation. So it’s important to get a head start.
Case 3: Using certified Weibo to promote Tmall
Search "Tmall" on Baidu, and the latest Weibo about "Tmall" will be displayed at the front of the homepage. These Weibo posts are posted by authenticated users of Sina or Tencent Weibo. After observation, the author found that some Weibo certified members have begun to use Weibo to post Taobao Weibo about "Tmall". Because some keyword homepages of Baidu will display the latest Weibo, and users are not very concerned about the keywords of "Tmall" at present. Therefore, if you are a certified member, posting a Weibo about Tmall will basically be able to Staying on the Baidu homepage for a few hours means that your Taobao link can be directly displayed at a very high position on the Baidu homepage. However, the conditions are also relatively high, and you must have a certified account. Of course, if you have a certified account, using Weibo to promote Taobao and Tmall is also a good way.
In fact, there are many ways to promote Tmall. All roads lead to Rome. It is still very profitable to seize the opportunity now and promote the homepage of Tmall Mall. The key is to be able to seize opportunities and see through the opportunities behind hot events. This article is contributed by the webmaster of Tmall Mall ( http://www.89948.net/tmall/ ). Reprinting is welcome. Please indicate the link for reprinting. Thank you!
Editor in charge: Susu author qzonelove's personal space