Question: I personally encountered some problems during the promotion process. I wonder what you guys think? (This article is only published in this forum) or have any good ideas. If your good suggestions or opinions are adopted, when my site develops, I must remember to give feedback:)
1. When will we start investing in promotion?
I have been working on my site for 8 months, and the content has become more and more. However, there are currently three promotions that I have tried, 1 is blog and group promotion, 1 is membership email promotion, and 1 is search optimization ( This is just some simple optimization, such as the head and below).
I had previously considered using Alimama, buying links, etc. to promote it. Later, a friend of mine suggested that I not invest money in promotion in the early stage, because only in this way can I know what problems you have. I am a layman in the practical operation of Internet marketing, so I adopted it. His advice. But in the later stage, funds will definitely be invested to promote it. Do you think when is the appropriate time to start paid promotion? What are some good ways for talent sites to achieve high cost performance?
2. Why are the rankings of Baidu and Google so different?
My Chengdu Talent Network keyword ranking is stable at second place in Google. The first place is rc114. There are 2 advertisements and 1 Google Life channel in front of it. rc114 occupies 4 positions. Although I am in second place, but every day The traffic is only about 40 IPs, so I still want to optimize Baidu, but Baidu has always been in 11th place. The quality of at least 5 sites in front of me is obviously not as good as mine. The content updates and quality are not as good as mine, but their rankings are stable. It's better than mine. Is it related to the domain name registration time? Is it related to the time Baidu included it? I haven't figured it out yet. It should be said that good Google ranking and good inclusion mean that my site is a good site. Why is it not favored by Baidu? Please give me some pointers on the actual methods and reasons.
3. Are there any good ways of cooperation that you can recommend?
Some schools want to cooperate with us to open channels. I have already started to consider approaching these schools to discuss the details after March next year. However, there are many fresh graduates, and I am worried that the quality of my resume is not very good, so this is also a contradiction. Can you guys tell me what other good ways to cooperate in building a local website?
I think some websites use this form of advertising swaps well. However, most of my advertising space is still intended to achieve sales. If the publicity given to me is not very strong, I don’t think it makes much sense. After all, my website is starting to make some money now, and many advertising spaces are still easy to sell as long as the price is lowered. But we don’t want to make the price too messy in the early stage. Therefore, for general enterprises, we do not lower prices.
I don’t know if you have any suggestions or opinions.
Dr. IT Tea replied:
First of all, from your feedback: analysis and suggestion to expand three chapters to answer: I won’t talk about other basic collection queries, etc. and just skip it.
Analysis step:
1. First, from the perspective of talent network operation; the need is accumulation; including: accumulation of word-of-mouth awareness among enterprise users, individual users (when users want to find a job or have similar needs around them, they will be the first to think of your site;) and among you, mention It seems that most of the information focuses on the search engine aspect; while the talent network feels less publicized in other aspects;
2. Paid promotion: Small investments can still be made; such as Google advertising and fixed-point student gathering forums, etc.; all must have early research and response strategies; calculate ROI and advertising conversion value; make it clear when advertising Let people know or let people remember
3. Website analysis from an optimization perspective: You mentioned that Google ranks very well but has low traffic; this is a fact after all, it has low traffic; the phenomenon of Baidu optimization 11th place should be that there are certain problems with the keyword matching layout of your website's homepage; and there are also content Page weight value transfer and the entire infrastructure of the website; although your site pays attention to external links, it does not pay attention to itself.
suggestion:
1. Optimization: I feel that the ranking query method you mentioned is too deliberately demanding; why don’t you think about the wording in the title? Take a look at your site’s inclusion, weight, and period snapshot display time. It should be good: in fact, it can be optimized both internally and externally. Do.
First: Continue to increase the number of external links; but try to find some peers or similar nature exchanges; exchange sites in the same area; at the same time, a problem occurred after searching externally on Baidu; Baidu showed that the backlinks were obviously of low quality.
Second: To answer the fact that you just mentioned the phenomenon of 11th place included in Baidu; I took a closer look at the comparison between your site and others; I suggest you consider staticizing the detailed page (it is best to think about the actual difficulty and short-term partial ranking loss) possible); such as:
http://www.dcdrcw.com/passport/l ... manage%2findex.aspx You can consider using url rewriting or disabling crawling in robots to simplify and make Baiduspider crawling hassle-free. After all, Baidu technology is only like that; at the same time, there are relatively few links and links to detailed pages.
Third: Why not consider optimizing long words for this site? For example, industry word optimization, regional word optimization, attribute word seasonal word optimization, etc. In principle, do not put optimization on a keyword; most commercial sites A large part of high-quality conversion words come from long-tail words.
Third: Establish the entire site map: including the html version and the xml version for different search engine tastes; the actual top version: lists the latest or recommended information and hot spots, etc.; the tag aggregation version (this one is rarely used on the Talent Network; but I want to It's totally possible to play as long as there is traffic;) and so on.
Optimization summary: I can only talk so much about talent website optimization; after all, if the details require systematic operation of the plan; the overall optimization needs to be carried out... a timetable and flow chart are needed; now the above basically belongs to comments and analysis suggestions.
2. Promote marketing diversity
First: Publicity mainly targets three major areas: corporate social personnel education institutions, you can adopt different methods; for example, corporate publicity can use soft-text publicity; and go to exhibitions to print and distribute flyers yourself; collect corporate email addresses and regularly send corporate HR management knowledge and special topics to them ; The methods of social personnel and educational institutions can be more diverse and flexible: IM forums, email blogs, Q&A, etc.
Second: organize and plan seasonal topics and activities; work with some websites; this all involves website cooperation.
3. About the Talent Network product line
1. Membership fee model
2. Advertising fee model
The above two are more popular now; the main details reflect a charging price and service mechanism; they can be adjusted according to your own situation.
Extensions:
In addition to optimizing this site, you can also try to create content. Try to make the website information content as original as possible, less but more precise. For example, what companies like, what job seekers like, what students like, you can totally think about it. Organize special topics regularly; engage in email marketing campaigns; it is necessary to join some alliances.
Due to time constraints, some content is only mentioned above; the points may not be mentioned in detail; I will delete all unnecessary remarks; go directly to the topic; if this site wants to have good rankings, high traffic, high conversions, and good conversions, it is recommended to improve its operation. plan. Due to time and ability constraints, I can only write so much; I will definitely not write all of it and only mention part of it; I will also support the development of IT teahouses when the time comes. IT Tea Doctor has an IT teahouse forum ( http://bbs.itchaguan.com ) Launched free website operation consulting and promotion diagnostic services, we plan to provide free diagnostic services for 100 websites in 2010. The more you provide, the more specific our consulting report will be. The only requirement is to post it publicly on the forum.
Author Jialun's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.