Use geographical advantages to operate food websites to increase website traffic and achieve profitability
Author：Eve Cole
Update Time：2009-12-17 18:42:32
During this period of time, I am sorting out the ranking information of a series of various websites and sorting out similar websites. I can learn some experience from excellent similar websites and enrich my website knowledge.
Most websites of the same type are similar, such as Food Network. The categories of websites are similar, ranging from food introductions, food recipes to restaurant introductions, and it changes all the time, but it is nothing more than these categories. But why are some food websites able to retain users, while others are not? Even though the website design is beautiful, some websites have high traffic and some have low traffic.
Among the many food websites, which websites are better at retaining users, and which platforms are more likely to attract the investment of advertisers? Traffic and advertising are important criteria for measuring the quality of a website. Some food websites do very well, and are loved by users and favored by advertisers; some food websites have mediocre results, with not many merchant advertisements, and their popularity seems not enough. Why among similar websites, some do well while others fail to achieve the desired results.
The author has sorted out the similarities and differences of Food Network from two aspects: profit model and website traffic. I hope webmasters can extract useful information from it, which will be helpful for website development.
Food websites with geographical advantages are more likely to retain users.
The categories of food websites are nothing more than food information, food recipes, food DIY, etc. This information can be found on almost all food websites. It is naturally difficult to stand out among similar websites in these aspects. A website must achieve "I have what others have, I have what others don't have", and only by making its own characteristics can it retain users. Each region has its own advantages. For example, each city has different restaurants and each restaurant has different tastes. This is its specialty. Every user has different needs. When logging into the Food Network, in addition to seeing how to DIY food, they also want to see local restaurant information, what tastes, what prices, what environments, what consumption levels, etc. This is the advantage of the region.
Although food does not distinguish between regions, if the food network can start from the region, first do a good job in food consultation in a region to attract local users, and then slowly consider making it bigger and stronger. After development and growth, it can launch food consultation in other cities. , horizontal expansion, this is the process of development.
Food websites with geographical advantages are more likely to be favored by advertisers.
Although Uni-President Lubricants advertised on CCTV and achieved unprecedented success, these are only a small number after all. Advertisers will still consider the pertinence of advertising and focus on the number of potential users of advertising. For restaurants, placing it on a local media platform is more effective than placing it on a nationwide media platform like CCTV. Although CCTV has higher ratings, it has relatively fewer effective users. Local high-traffic, highly popular interactive communities or food networks are the preferred platforms for local restaurant advertising.
Among the many food websites compiled, Fuzhou Food Network www.78fz.com/ and Hefei Food Network www.hf777.com have more advertisements. More advertisements means more income and more users, which can Naturally, more is given back to users, making it easier for such websites to survive. Start locally and make full use of local resources. Once the traffic is there, advertising will also come. For example, the world food www.meishichina.com/ and the world food network food.icxo.com/ have beautiful pictures, high traffic, and alexa ranking is not low, but the advertising placement is relatively low, everyone can see from this. difference.
Website interaction makes it easier to retain users.
I believe many people are aware of Dianping.com www.dianping.com/. Although it does not have its own products, its website traffic and rankings are very good due to users' interactive comments. Those who want to comment on the website will review and share information here; users who want to know about food deals and restaurant information will log on to the website to find what they need. Users interact here, and this is unofficial. Communication between ordinary consumers is more trustworthy. , so a good cycle is generated and user stickiness is also enhanced. As a food website, if it can enable users to participate in discussions and share information, it can retain users more effectively.
Although food websites are just a category, the principles of building websites are the same. Other types of websites also have such problems. They also regard profitability and traffic as the key to building a website. Webmasters may wish to study their own websites and learn from excellent ones. The operation model of the website is to make the website better and better. (Text/Mengjiang)
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