Traffic is an important factor in judging search engine visibility. Among many types of website optimization, e-commerce websites are the best examples of website optimization in terms of traffic acquisition. Their natural traffic sources are related to those tourist traffic. These e-commerce websites attract more Many visitors and benefit in various forms:
1. Current sources of passenger traffic for e-commerce websites
1. Although some tourists accidentally enter this website through certain links and may leave immediately, the product brand awareness in the e-commerce website already exists in the user's mind, and transactions can occur at any time.
2. When users are brought to a page by advertisements or pictures when visiting the website, they are not ready to make a purchase, but will sell product information to their friends (who are interested in these products), so they click "Recommend to a friend" button and indirectly become a salesperson for the website.
2. Problems existing in e-commerce websites
Although the range of traffic sources is wide, it is still relatively lacking in achieving user dependence. Travelers looking for certain products use appropriate search queries: CD titles of albums, book titles or books published by authors, etc. Once they make a purchase and pay, You will not immediately return to the site, close the page and launch the website. At this time, it is even more necessary to use SEO technology to increase users' dependence on the website.
3. SEO elements that e-commerce websites should have
1. Highlight the highlights and advantages of the website
The biggest advantage of the website is to clearly identify the latest books on the market (international best-selling and popular books) to attract users. If you don't know the subject matter of this book and don't know whether you are interested in this book, you can easily browse the genre of this book through the middle part of the left menu.
2. Unique web page title
Setting a unique page title for each page may be time-consuming, but it will always reflect the benefits of the website to the Internet users who are looking for them, although the title "Books from Paddyfield.com and above" All titles are suitable for the page, but I believe that a better page title is for a specific page, such as "Dewey, the small town library cat, touched the world". On the detailed information page of a book, the title of the book can be Page title, this title is also used for meta description.
3. URL structure
Enrich the URL with keywords related to the content of the website. For example, leadseo.cn, as you can see from the address, this is a case sharing in the "seo diagnosis" column of "seo service" in leadseo.cn, so that when you see the address, you can know what you are visiting. Page, although analyzed from the user's perspective, this will not affect anything, but it will have a great impact on search engine spiders. Similarly, if it is an e-commerce website, these are even more important. For example, paddyfield.com/ is a Detailed page introduction of the book, because the URL provides difficult clues and it is difficult for us to distinguish the connection, a more search engine friendly URL may look like paddyfield.com/mainstore/1234-capitalism-chinese-characteristics/; 1234 represents a unique number (or ISBN) to ensure the URL is unique.
4. Add more content
Content is king, it is an SEO fact that everyone on earth knows, a website with rich content is definitely not copy content, create content that is rich and provide value to readers, they may be willing to go through a link on their blog, forward an email or simply word of mouth To realize various link introduction transactions in the website.
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