Don’t try to eat up a fat man in one bite, and don’t try to subvert the traditional model of the Internet.
In fact, everyone should put profit last. Profit is the natural reward after you work hard to provide services to customers. Some people may say that I cheated and cheated to earn income every day. Congratulations, you can only be Eat enough food to barely satisfy your hunger. In my opinion, successful webmasters or network operators should be able to provide various services to the majority of netizens, so that people can gain something from their websites and be willing to pay some compensation, rather than forcing the other party to pay and causing visits The number of people has shrunk significantly. Some people will say that no matter how much you charge, netizens will criticize you. I admit that there are all kinds of people, but it cannot be completely denied just because of a small group of people.
Let's conduct an example analysis below. One of my clients wants to develop a real estate website. I will analyze his ideas. Most newcomers who want to run a website have similar ideas to him at the beginning.
They are a small company that has been engaged in real estate agency for many years and has a physical store. Due to the financial crisis and other factors in the past two years, coupled with the continuous expansion of stores by large intermediaries, the information is seriously asymmetric and the employees are difficult to manage. There are often The occurrence of private transactions made it impossible for a small intermediary company like them to continue to maintain, so they wanted to move their operations online.
Customer website design requirements
There are three types of members, 1. Individual users 2. Internet brokers 3. Intermediary companies. This is also the membership level of all popular real estate websites. He requires that, except for individuals, the other two types of members must publish sales information. charge
Discussion: Many webmasters will say that this is wrong, and I agree, but he said it very sincerely. He believes that doing so can avoid the appearance of garbage and false information, and can make profits. The purpose is very good and the idea is also very good. , but it is indeed too naive, unless he is the only real estate website in the country,
There is a fee for viewing information, except for individual users, and when others click, the publisher will be given a certain percentage of the share, and commissions can also be obtained by recommending others to send information. He also believes that this can make money on the one hand, and avoid information on the other. The publisher is being harassed because there is a fee, so those who check the contact information are sincere in wanting to trade, and it can also encourage everyone to publish information. His idea is that if the customer goes to an intermediary company, the fee is one month's rent (personal (Different regions), but if you spend 1 yuan to look online, you can look at at most a dozen or twenty and you will be satisfied with it, and you can contact the homeowner for a transaction (you can also use their intermediary to guarantee that the fee is very low), so no matter how you look It’s much cheaper than paying one month’s rent as an agency fee.
Discussion: Everyone must agree that he is wrong. He compared one month's rent with 1 yuan of clicks. This is obviously because he does not understand the Internet. At present, Chinese people are still very wary of the Internet (they would rather fight) After 10 minutes of long distance with the seller, I charged 5 yuan for express delivery. I would rather take a taxi to pick up the goods than spend 5 yuan for intra-city express delivery. Hahaha) What if the customer doesn’t know whether the information is true or false, or whether it has been sold or rented? So I can't figure it out in this regard, but he designed a reporting function
The reporting function is like this. After a member pays to check the contact information of the property poster, when contacting the right person, if it is 1. False information, 2. The house has been rented or sold, 3. No one answers the other party's call, then after reporting, the management The money will be refunded to the member after verification.
Discussion: Everyone must have wondered whether his administrator is Thousand-Armed Guanyin, or does he have so much money to hire customer service? Can you afford the phone bill? Almost all information will definitely be reported, unless the poster comes forward to delete the information himself (how many people are willing?) No one has checked it from the time it was posted to the end.
Next is the advertising section. He wants a bidding function. Customers can bid for the next day's advertising space. The advertising space is divided by district. That is to say, XX city has 10 administrative districts, so he has 10*3 advertising spaces. , these positions can be bid, and the other is to bid based on keywords (everyone knows this).
Discussion: How long does it take to build a real estate website from scratch? If it allows people to access and view information normally, it should have at least 1,000 listings (the minimum standard), but from now on it will have to charge fees, and it is Bidding ranking.
There are many, many more functions, so I won’t list them one by one to avoid annoying everyone.
It can be seen from the above functions that this is an idealist. If all his designs are realized, he will become Jack Ma in the real estate industry, but is this true? Judging from the previous examples of most domestic website operations, they are all free in the early stage. After they have a certain degree of popularity, market share and enough members, they will then select one or a few services for charging, or It is to provide higher-level services to paying users, and it has indeed charged from the beginning. In some places, it is out of consideration to avoid harassment or false information. Although the starting point is good, this obviously violates the current situation in China. The usage habits of the Internet crowd. This is also the thought of most friends who have just entered the webmaster circle. Because I am engaged in website development, I come into contact with customers like him every day. Due to my lack of understanding of operations, I think of the Internet as A website is full of money-making points. Often, things are very perfect at the beginning. They only want to make money and do not want to encounter difficulties in operation, which ultimately leads to the failure of the project. Therefore, novice webmasters must Weigh the pros and cons, plan carefully, and understand user habits.