How should small and medium-sized enterprises explore the huge Internet market? Carrying out online marketing is the only answer. How should small and medium-sized enterprises carry out online marketing? Just build a simple corporate website? This has long been unable to keep up with the development trend of the times. Building a website is not an ordinary website, but a marketing website. Only marketing websites have marketing capabilities. From the construction of a marketing website, to the acquisition of effective traffic, to the successful conversion of the final effect, every link is inseparable from people.
Small and medium-sized enterprises should start online marketing in three steps: building a website, promoting promotion, and promoting conversion. The three steps are closely linked and are indispensable, forming a unified whole. The entire steps and process are ultimately aimed at achieving results and promoting more business opportunity conversion rates. Website trust is the degree of trust that visitors give to your website when they visit it. Website trust is very critical to the development of the website. It can not only reduce the website bounce rate and improve the conversion rate of visitors, but also is an important way to increase traffic. The details of the website determine the fate of the website. Now through the website construction of the shoe B2C website Pai Shoe Network Let’s take a look at the details: What should we pay attention to to improve website trust?
The website should be clear and elegant in design. According to the relevant customer groups of the website, Paixue.com has matched the colors of the entire site to attract visitors with fresh and active colors. The menu is clear and the design is beautiful and generous, giving visitors visual enjoyment. Website column classification, according to the website categories of Paixue.com, there are columns for international sports brands, domestic sports and leisure brands, leather shoe series brands, fashion series women's shoes, etc. The categories are clear. Don't make it comprehensive and powerful, but make it precise and practical. , allowing customers to find the content they are looking for in a very short time. Currently, this method is adopted by many websites to facilitate user experience and improve efficiency.
The content of Paixue.com website is original in nature. It lists the reviews and information given by relevant third parties. It is rich in content and updated quickly. It is maintained by a professional team to allow visitors to understand the relevant information at the first time. Paixue.com has opened Paixue Internet cafes, shoe bars, blogs, forums, message feedback and other communication methods to facilitate online understanding of customer needs and feedback information for the first time. It also facilitates information exchange among internal personnel, understands deficiencies, and further improves the user experience environment.
However, some websites imitate the domain name of Paixue.com to mislead consumers. Paixue.com reminds consumers to look for the website and beware of counterfeiting. Paixue.com recommends not to change domain names easily, but to be careful when choosing a domain name. The domain name should be the abbreviation or full spelling of the website as the main domain name. If you cultivate it for a long time, it will not only improve the trust of the domain name, but also increase the weight of the domain name. Usually the website will put the contact information in an easy-to-find location, providing a full range of website services, including MSN, QQ, Email, contact numbers (including 400, 800 consultation numbers), fax, address, name, etc., all put there, providing High-quality services make it easier for users to communicate. Don’t place too many cooperative friendly links on the homepage, otherwise it will affect the beauty of the homepage. Use SEO optimization to keep the company's related product names in higher rankings, without searching for rival websites. Copyright, reproduction prohibited and other related information are indicated at the bottom of the website.