2009 will be a watershed year for personal webmasters. Video, movie, music, novel, private server, game plug-in, and entertainment websites will slowly disappear. After the catastrophe in 2009, personal webmasters will face the wall and reflect on their mistakes. In 2010 After re-planning their goals in 2018, individual webmasters will move towards e-commerce, local subdivisions, industry subdivisions, professionalism, and personal technical service websites.
Brother Xiao Hei admires our fellow personal webmasters very much. Webmasters need to endure a lot of blows and bear many risks. The following 10 major risks are a true portrayal of personal webmasters. At the same time, Brother Xiao Hei also provided 10 countermeasures. I hope it will be helpful to the majority of webmasters.
Risk 1: National supervision becomes increasingly strict
December 2009 was like a nightmare for most webmasters. All their ideals and hopes were shattered overnight. Starting from the closure of the BT website, one after another, copyrighted websites were strictly inspected, and movie, video, novel, and game websites were closed one after another. Then came the anti-pornography incident, which caused a large number of computer rooms to cut off the Internet, and personal websites were shut down one after another. , at the same time, websites were banned one after another, and then individuals were prohibited from registering CN domain names. Domain names were whitelisted, which led to the collapse of a large number of websites and IDCs. The state also introduced policies to review the authenticity of website registration information and special registration for forums. , is the individual webmaster really at the end of his rope?
Coping strategies:
Facing the reshuffle in 2009, individual webmasters should welcome 2010 with a correct attitude, calm down and think carefully, and plan formal websites based on their own advantages and abilities and in line with national policies, such as to electronic websites. Business and industry subdivision websites, local subdivision websites, and other technical and professional subdivision websites all have great development opportunities.
Risk 2: Baidu becomes increasingly difficult to "serve"
Since Baidu launched Fengchao, it has become increasingly difficult for personal webmasters to optimize. There is basically no way to survive in the garbage dump that relies on search engines. Some keywords of personal websites have also declined accordingly. More and more attention is paid to the quality of website content and the originality of the website. .Since individual webmasters have limited energy, most of them focus on collecting or forging original content. Therefore, after the launch of Wind Nest, the ranking of relevant keywords of personal websites dropped accordingly.
Coping strategies:
Make good website content and improve site user experience. Don’t optimize for the sake of optimization. Think more about users and continue to provide high-quality content. Baidu will naturally favor you.
Risk 3: Ad network deductions are becoming more and more serious
At present, the income source of individual webmasters mainly relies on advertising alliances. However, domestic advertising alliances are mixed, making it difficult for individual webmasters to choose, and some advertising alliances with poor reputations and small companies K-sites for no reason, resulting in serious deductions, which directly affects the performance of small and medium-sized websites. income.
Coping strategies:
Choose an advertising alliance with good reputation. Here we mainly recommend the advertising alliances of Baidu and Google. Although it is difficult to apply, credibility is not a problem. For other advertising alliances, try to choose companies with good reputation, good reputation and strength. Search on Baidu and understand the website. Long evaluation, and as long as you do your job honestly and don’t cheat, I believe these regular alliances will not kill your account for no reason.
Risk 4: Space providers are becoming more and more cunning
There are more and more space providers, they are becoming more and more chaotic, and they are becoming more and more cunning. The prices are uneven, and the services are also very different. The service before and after payment is the same, and there are many restrictions. When encountering problems, the response The speed is super slow. I believe that through this catastrophe, the webmaster has a deep understanding of the services of domestic space providers. Of course, there are good ones, but they are in the minority after all. There are very few who can share the difficulties with the webmaster.
Coping strategies:
Choose a company with a good reputation, a good reputation, and a regular company. Search the space provider on Baidu to see if there is any fraud. Brother Xiaohei here strongly does not recommend that you choose those cheap personal agents. In the country's policy, the As the situation becomes more and more stringent, when encountering problems, they will basically close the site and run away. QQ and mobile phones will disappear together, and you can’t even get your data back. Several years of hard work will be ruined in one day.
Risk 5: Hackers are getting crazier
At present, due to the popularization of hacking technology, there are more and more hackers. Websites are invaded, mounted with Trojans, and have backdoors installed. These are very troublesome for non-professional personal webmasters. If you encounter a better hacker and install a Trojan, Leaving a backdoor will destroy your data or delete your data if it is broken. This will be a fatal blow to the webmaster.
Coping strategies:
Before building a website, carefully study website security knowledge, understand the conventional security configuration methods of the website, frequently upgrade system and website security patches, and develop a conscientious habit of regularly backing up data.
Tip: This article was originally created by Xiao Hei Ge, the founder of the Webmaster Training Network. If you want to participate in the webmaster training or see more ways for webmasters to make money, please search the Webmaster Training Network on Baidu, or Xiao Hei Ge's blog. Please retain the copyright here when reprinting.
Risk 6: The webmaster’s health is getting worse and worse
I believe that most webmasters sit in front of the computer for long periods of time, lead an irregular life, lack of exercise, and suffer from severe lack of sleep, so they are prone to various major diseases. The following are common ones.
Vision loss, cervical spondylosis, neurasthenia, inattention, and significant decline in memory. If you have the above situation, please pay attention and never ignore your body. Only a strong body can have the energy to develop a good website. The so-called body is the capital of revolution. I hope that my webmaster friends will take good care of their bodies and start customizing an operation plan for themselves now.
Coping strategies:
Every hour or two, walk around, do a few push-ups, twist your neck, and look into the distance. After eating every day, go for a walk in the park to relax and breathe fresh air. Take one day every week to do outdoor activities, such as running, hiking, and swimming. Ensure adequate sleep time every day, ensuring 8 hours of sleep.
Risk 7: The webmaster’s communication skills are generally poor
Many webmasters deal with computers all day long, and all their friends live in virtual networks, which makes them poor at talking, autistic, and unconfident in actual communication.
Countermeasures:
Participate in more webmaster exchange activities and spend more time communicating with your wife and family.
Risk 8: The webmaster’s income is generally unstable
Surveys show that there are currently more than 1 million grassroots webmasters in China, and only about 3%-4% of webmasters are profitable, and most of their income mainly relies on advertising alliances. Faced with the current environment where most advertising alliances are severely punished and have poor credibility, The income of webmasters is extremely unstable. The collapse of the advertising alliance directly resulted in zero income for the webmaster.
Countermeasures:
Use your own experience and technology to transform into an industry website, e-commerce, and local website, from selling mainly advertising to selling mainly products or services. Form a team, operate as a company, grow bigger and stronger, and form a brand.
Risk 9: The webmaster’s personal feelings and family relationships are increasingly alienated
The current life of most webmasters can be described as "getting up earlier than a chicken, doing more than a cow, and eating worse than a pig." Therefore, apart from spending most of their time in front of the computer, they seldom take into account their own love and relationships. Family affection. Indifference to one's lover has caused many webmasters to break up and leave. Very sad.
Countermeasures:
Communicate more with your girlfriend or wife, spend more time with your lover, go to the movies, and go to the park. Give them some surprises on some special holidays. Be romantic when it's time to be romantic. Don't let them feel that in the eyes of our webmasters, we only have our own website and computer. We also create romance.
Risk 10: It becomes increasingly difficult for webmasters to find re-employment
The webmaster is used to living a free life, with no one restraining or controlling him. You are the boss, you can do whatever you want. Once you enter the company to work, you are not only bound by the boss, but also by the company's terms and conditions. The webmaster will feel uncomfortable and cannot stay for a few days before returning to work on the website.
Countermeasures: Webmaster friends should have their own system at home just like in the company, have their own work plan, have detailed work and rest time, and discipline themselves. Make it a habit. This will not only improve your work efficiency, but even if you don't do stand-up anymore, you won't feel uncomfortable going to work in the company and you can get used to it quickly.
This article is originally from the webmaster training website www.admin2.com founded by Xiao Hei Ge, Xiao Hei Ge’s research blog on how to make money as a webmaster, and you are welcome to join Xiao Hei Ge’s lecture group: 53062323 to talk about the future of personal webmasters in 2010 - how to find the one that suits you The money-making and entrepreneurial model (reprinting is welcome, please retain this copyright information)